2. Henan Shuanghui Meat Products-American Goldman Sachs Group
3. Harbin beer in Heilongjiang-AB (Budweiser Beer) in America.
4. Heilongjiang Jiamusi combine harvester-American John Deere Company.
5. Fujian Jin Xue Beer-InBev Belgium
6. Sichuan Ma Shuang Group-Lafarge
7. Newbridge Shenzhen Development Bank.
8.g Huaxin Horqin Co., Ltd.
9. dongmumu special metal industry co., ltd.
10, China Resources Jinhua-China Resources Textile
1 1, birch tire-Singapore Tong Jia tire
Germany Fuwei Bosch Jiangsu Wuxi 12
13, Northwest Bearing-Germany FAG Company
14, Siemens Jinxi Chemical Machinery Co., Ltd.
15, TCL International Electrician-France Legrand
16, Shanghai tire rubber-Michelin, France.
17, Shanghai Bell-Alcatel France
18, Shenzhen SEG Samsung-South Korea Samsung Corning
19, Delong Steel-Yefraz, the second largest steel enterprise in Russia.
20. United Petrochemical-Anglo-Dutch Shell
2 1. Wahaha-Danone
22。 Le Kai-Japan
Also: 1 Meijiajing: The brand originally occupied nearly 20% of the domestic market. 1990, shanghai jahwa (29.4 1, -0.66, -2. 19%, right) made a joint venture with Chen Zhuang, and the "Meijiajing" trademark was shelved. Shanghai jahwa paid 500 million yuan on 1994 to recover the trademark of Meijiajing, but it has lost its precious opportunity.
2 Chinese Toothpaste: 1994 In early 1994, Unilever obtained the controlling right of Shanghai Toothpaste Factory and operated Chinese Toothpaste in Shanghai Toothpaste Factory by brand lease. Now, the share of Chinese toothpaste in the market has been pitiful.
3 After the joint venture between Da Li 28: 1996 and Meijieshi Company in Germany, the promise that 50% of the washing powder output of the joint venture company will be used by Da Li 28 brand has not been fulfilled, and the advertising fee of Da Li 28+84 million yuan invested in the previous three years has also become a dead letter. The famous brand "Vitality 28" gradually disappeared from people's memory.
4 Fu Nan Battery: From/kloc-0 to September 1999, after several transfers, 72% of the shares fell into Gillette's hands in 2003. The Duracell of Gillette entered the China market 10 years, and its market share was less than that of Fu Nan 10%. Fu Nan withdrew from overseas markets after being controlled by Gillette, and half of its production capacity was idle. Today, this battery brand, which once occupied more than half of the China market and ranked first in China, is no longer a national brand.
Robust: Robust was acquired by Danone in 2000, and now Robust brand has basically withdrawn from the market. In addition, Danone also acquired 50% equity of Shanghai Meilin (8.89, 0.00, 0.00%, right) Zhengguanghe Drinking Water Company and 22. 18% equity of China Huiyuan Juice. It also acquired 50% equity of dairy Mengniu and 20.0 1% equity of Guangming. These enterprises have well-known trademarks in China and are the vanguard of the industry.
6 Little nurse: L 'Oré al France acquired little nurse in 2003. Five years later, the little nurse has almost disappeared from the market.
7 Supor (12.89,-1. 10, -7.86%, right): Supor brand sales account for 40% of the pressure cooker market, and the brand value is estimated to be 1.6248 billion yuan. In August, 2006, French SEB (the first brand of small household appliances in the world) acquired the controlling stake in Supor.
8 Dabao: On July 30, 2008, Johnson & Johnson announced the completion of the acquisition of Dabao. At this point, the competition in China cosmetics market has formed a foreign-led situation.
Although it is still under the banner of what Fujian produces, the shares are not in our hands, and now there are only a few national brands that really belong to us. Not only that, many national brands in China have introduced a lot of foreign capital, which has laid a hidden danger for foreign capital to acquire Chinese national enterprises!
National enterprises also need some spirit. Maybe we can visit Japanese and Korean companies.
After World War II, Japan was very anxious, and Sony was one of them. When Sony developed a transistor radio product and sold it to the United States, the local dealer said, "Your Sony company is not famous, but Americans all know our brand. I can use our brand to give you an order of $65,438+10,000 at one time. " At that time, Sony didn't have that much liquid assets. But the founder, Akio Morita, after careful consideration, refused this request. Twenty or thirty years later, people asked Akio Morita, what was the best business decision you made in the history of business and Sony? He said that my best business decision was to reject the order of $654.38+million, thus establishing Sony's brand. Here, it seems that we can see the persistent spirit of the Japanese, which is a kind of national integrity. To be a brand, we must also have a spirit in it.