1, the brand name is different: the earth element is dazzling; ; The small earth element is d'zzit.
2. Different positioning: the positioning of soil elements is high-end fashion; Xiaodisu positioning is a mid-range trend women's dress.
3, suitable for different groups of people: the core audience of Dadisu is between 25 and 40 years old, suitable for mature women; The core audience of Xiao Di Su is 18-35 years old, which is suitable for young women and has a lively style.
The main difference between Dadisu and Xiaodisu lies in clothing positioning. Da Di Su produces high-end fashion clothes, and Xiao Di Su produces fashionable women's clothes. Although Dadisu and Xiaodusu belong to the same company, the prices are still different. A pair of jeans costs thousands. Its clothing quality and quality can't be said. Xiao Di Su is cheaper, but it is still expensive for ordinary college students, and Xiao Di Su's clothing styles are also more diverse.
Sudi Fashion Co., Ltd. was established in China in 2002. Is a multi-brand fashion group. Since its establishment, the company has established four well-known women's brands and one men's brand around the positioning of high-end women's brands.
Dadisu and Xiaodusu mainly produce luxurious and comfortable women's clothes, which are deeply loved by professional women. Sudi mainly designs and produces clothes suitable for women aged 18 to 45. It has more than 800 stores in more than 30 provinces across the country and many loyal customers in China. Sudi belongs to the domestic high-end clothing brand, and there is nothing wrong with the design and quality of women's wear, but it is expensive. Consumer groups are mainly aimed at urban women with strong spending power.