As a listed company, what is the core competitiveness of Haidilao?

Haidilao was established in 1994. It is a large-scale inter-provincial direct-selling restaurant brand hot pot restaurant, which specializes in Sichuan-style hot pot and integrates the characteristics of local hot pots. The full name is Sichuan Haidilao Catering Co., Ltd. I believe everyone must have heard of Haidilao, and most people have been to these stores. There are several Haidilao hot pot restaurants in many places in China, and the business is often very hot. This is also one of several famous hot pot brands that we are familiar with.

In 20 18, Haidilao officially went public and became a listed company. So what is its core competitiveness as a listed company?

Focus on brand concept?

Haidilao has always insisted? Pollution-free, disposable "material selection and bottom material standards, and strictly control raw materials and ingredients. In the decades of operation, it has withstood the double inspection of the market and customers, won unanimous praise in taste and quality, and has a high reputation, creating a well-known hot pot brand in everyone's mind.

Novel service function

Haidilao has many customers. In order to solve the problem that customers are bored in the waiting process, Haidilao team has created many services, such as providing manicure and hand protection for free, and providing snacks, drinks and fruits for free. Besides, waiters generally come to all parts of the country with a warm attitude. Customers in need can find fellow villagers' service and find kindness from their hometown in dialect dialogue. There will also be a special waiter in the bathroom to provide paper towels, turn off the tap and squeeze hand sanitizer, which is very intimate. Such thoughtful and meticulous service has also made the number of repeat customers in Haidilao very large, and even formed a stable tourist group.

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As a listed company, Haidilao has a very unique and successful management method. With excellent product quality, rich and attractive taste and warm and thoughtful service attitude, it developed step by step and finally went public successfully.