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Ali was fined 65.438+08.228 billion yuan, the biggest antitrust fine in China history.
Together, these big labels mean that we have witnessed history again.
On April 10, the General Administration of Market Supervision announced that it would impose administrative penalties on Alibaba Group's "two-in-one" monopoly in the online retail platform service market in China.
Alibaba Group was ordered to stop its illegal activities and fined 4% of its sales in China in 20 19, amounting to182.28 million yuan.
What is the concept of1822.8 billion yuan? In China, it is already the market value of a small listed company.
You know, in 20 15, Qualcomm was fined $975 million for anti-competitive behavior alone.
Compared with 65.438+08.228 billion yuan, it is not enough.
In response to the punishment, Ali officially responded that he sincerely accepted and resolutely obeyed.
That's very polite, but the fine exceeding 65.438+08 billion yuan must be 1 ten thousand Ma Benteng.
Since the end of last year, Alibaba and Ant Group have kept a low profile after being heavily supervised.
On the issue of his position, he is sincere and highly conscious, and Ma Yun no longer talks nonsense.
I hope that the above attitude can be exchanged for a gentler treatment.
In fact, regulators don't want to bring down this technology giant, which is very popular among China consumers and global investors.
So take a step back and let Ali know the lesson.
Although the process may be painful, none of these measures will paralyze Alibaba.
Some Alibaba executives said that even a huge fine is at least a temporary relief for a company hit by regulatory uncertainty and low staff morale. ...
From the end of last year to now, Alibaba's market value has evaporated by more than 200 billion US dollars, equivalent to a quarter of Ali's.
So this 65.438+08.228 billion is actually nothing to Ali, and the market value is much more important than the fine!
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In fact, Ali is not the only one who set foot on the "two-choice" platform. JD.COM was also warned.
So we should shake the mountain and grasp the main contradiction.
On the one hand, release the attention of the regulatory authorities to monopoly giants and remind them to stop.
On the other hand, it does not harm the enthusiasm of enterprises to the maximum extent.
Why Ali?
Because Ali is old enough.
Its business includes online retail, entertainment, media and cloud computing, and even finance, which has involved all aspects of people.
Because Ali is the most violent.
In that speech in Shanghai, Ma Yun publicly put forward the challenge to supervision.
"Good innovation is not afraid of supervision, but it is afraid of yesterday's supervision."
"(China) is not a systematic financial risk, because China's finance basically has no system, but the risk that China lacks a financial system."
This has caused a change in the country's attitude towards Ali.
From June, 20438 to February, 2020, anti-monopoly investigators stationed in the headquarters of Ali in Hangzhou to conduct on-the-spot investigation.
On the same day, Hangzhou closed a department set up two years ago to help Alibaba.
This signal shows that Alibaba's days of enjoying special treatment are over.
Zhejiang has also recently opened a channel to allow local businesses to report Alibaba's behavior of forcing them to sell goods only on Taobao and Tmall platforms.
In the past, there was no such channel.
During the honeymoon period, Ali has everything he wants, giving land, money and relationships.
But I didn't expect that the giant had an ambition that he shouldn't have. ...
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What is Ali's ambition?
On the one hand, it is financial ambition, and the listing of ants directly impacts the status of the four major banks. Ali has long been a leader in the field of e-commerce, and it is exactly like this to be a financial leader.
On the other hand, it is big data that controls people's hearts and collects it at will, which makes Ali master the privacy habits of most people in China, so as long as it is used a little, it can reap benefits.
What's even more frightening is that Ali has accumulated huge media assets, including Weibo, Bili Bili, Tiger Sniffing Network, 36Kr and so on.
According to the statistics of American institutions, the total value of Alibaba's shares in listed media companies exceeds $8 billion.
This media asset poses a severe challenge to traditional media.
Because you control the media, you can control people's hearts.
Remember the Fan Jiang incident?
Originally, it was a hot search event, but under the operation of Ali, the relevant news was quickly deleted in Weibo.
Using capital to manipulate public opinion is a terrible force.
So at present, it seems that after the fine, Ali will definitely divest some businesses.
Financial divestiture has begun, I believe the next step is the media!
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As mentioned earlier, the fine of 654.38+08 billion is not the last chapter.
On Alibaba's internal communication platform, some employees publicly called Ma Yun the "biggest unstable factor" of the company.
After all, it was Ma Yun's high-profile speech that ruined Ant Financial Service and caused today's trouble.
Ma Yun tried to boost staff morale. He said that it is common for companies to experience ups and downs.
But in fact, Ma Yun is really Ali's "biggest unstable factor".
As early as the end of 20 18, Ma, Lei Jun attended an important entrepreneur meeting.
But Ma Yun was not invited.
In addition, in the list of leading entrepreneurs in China compiled by shanghai securities news recently, Ma Yun's name is not listed.
As the founder of Ali, Ma Yun has become the biggest headache for Ali people today, which makes people cry. ......
How to treat Ali being punished by antitrust? Welcome to chat in the message area.