First, the brand and culture of Taitai Music
Brand building-basic part
Taitai Le, which is at the core of the chicken essence industry chain, regards brand building as an important means to promote the rapid maturity of the chicken essence industry value chain.
Technology, technology, quality, management and control, channel service and many other links constitute the foundation of Taitai Le brand building. In addition, large-scale integrated marketing communication has inserted wings for the brand building of Taitai Music.
"High quality and good taste" is the ideal realm pursued by Taitai Le products. Taitai Le has set the enterprise quality standard higher than the international standard. Taitai Le's unique key production control means, including hazard analysis in the production process, management of key control points, strict pathogenic bacteria monitoring management and quality monitoring scheme analysis, ensure the high quality of chicken essence.
A complete set of chicken essence processing production line independently developed and designed by Taitai Le has reached the international advanced level in terms of raw material selection, ingredient blending, feeding processing, granulating and drying, high-temperature sterilization and automatic packaging, which ensures a good taste of chicken essence.
Taitai Le Company set up a consumer club in 1996, which was unique and pioneered the service marketing in the food industry. The typical case of Taylor's service marketing occurred in 2004. Rolls-Royce, a world-class car with a value of10 million yuan, settled in Taylor, and they provided the members of the consumer club with the opportunity to ride this world-class car. This move fully embodies Taylor's service concept of "supreme, tasteful and sincere", which has become the focus of media attention and enhanced Taylor's brand influence.
The road of brand building
On the basis of practicing internal strength, Taitai Le uses modern integrated marketing methods. From 65438 to 0998, Mrs Taylor cooperated with an internationally renowned advertising company to shoot the first advertising work, and achieved good publicity results. Later, advertisements such as mom, chef and family members were also recognized by consumers, which played an important role in upgrading the brand of Taitai Le.
Second, the ranking of the top ten enterprises in China
1. State Grid, 2. China Tobacco, 3. China Petroleum, 4. China Oil and Gas Company Limited. China's top five banks, 6. China Railway Corporation. China mobile communication co., ltd. China Power Investment Corporation. China State Shipbuilding Corporation, 10. China Aerospace Science and Technology Corporation.