When inquiring about the domain name registration website, the reporter found that many well-known enterprises in our province have registered Chinese domain names, including Hongdou.cn, Jincheng China, Yurun.cn, Suning China and Dongheng China. However, to the reporter's surprise, most well-known manufacturers actually said they knew nothing about it.
For enterprises with well-known trademarks, the maintenance cost of intangible assets is very huge. Once the corresponding Chinese domain name is registered, enterprises must pay a considerable price if they want to recover it. The person in charge of Nanjing Lansha Information Technology Co., Ltd., who has been engaged in domain name registration for a long time, revealed that if enterprises want to recover their registered Chinese domain names through legal or arbitration, they will have to spend at least tens of thousands of yuan for arbitration and identification, but they may not win the case. Repurchase is often a realistic way for these enterprises to use Chinese domain names on the Internet.
It is understood that the unified quotation of Chinese domain name registration fees by major domain name registrars in China is 280 yuan per domain name per year. Even if it is usually calculated by one-time registration for five years, the registration fee is only 1.400 yuan. In this sense, a registrant can easily get tens of thousands or hundreds of thousands of "benefits" as soon as he changes hands, which can be described as "one profit" compared with investment. At present, most domain name registration agencies can register Chinese and CN domain names for personal agents, and cybersquatters known as "corn bugs" only need to pay a small agency fee. People familiar with the matter told reporters that because it is difficult to dig out domain names with investment potential for ".com" domain names, most "corn bugs" have begun to dig out the rich "treasures" in Chinese domain names. According to statistics, at present, if top-level domain names in China are not renewed or deleted for other reasons, they will be registered by' corn bugs' within an average of 4 minutes.
Professor Xu Lizhen, director of the Computer Application Technology Research Office of Southeast University, believes that the best way to invest in cybersquatting of Chinese domain names is through creativity. He believes that whether the registered domain name really has industry characteristics and whether there will be new technology to replace the current domain name system in a few years may affect the return on domain name investment.
The expert said that cybersquatting on Google is just an example, and the real domain name investment is to find valuable names by eyes. In fact, transactions through cybersquatting of other people's domain names rarely occur. From the reality, there are certain risks in cybersquatting of well-known enterprise domain names. With the improvement of relevant systems, cybersquatters may even pay huge compensation for this, so the feasible way of domain name investment should be marketing on the basis of independent creativity. "At present, investors who have successfully registered Chinese domain names of well-known enterprises can actively help brands promote products and images, and seek to negotiate transfer with enterprises on the basis of increasing visits."