At this point, the restructuring of FAW Car Co., Ltd., which has received much attention, has finally settled. With the completion of the industrial and commercial registration procedures for the put-in assets and put-in assets, FAW Pentium Car Co., Ltd., as the main operator of FAW Pentium brand, has become a wholly-owned subsidiary of FAW.
As the independent brand of China FAW, Pentium's performance in the automobile market has a far-reaching impact on the development of the whole group. Similarly, FAW Group's emphasis on Pentium also determines the future direction of the brand.
Faw Pentium
As we all know, before returning to China FAW in an all-round way, Pentium's development momentum has gradually emerged. Brand rejuvenation, product upgrading and diversified marketing have made this brand stand out in the bleak auto market. 20 18, 10 In June, FAW Pentium released a brand-new brand development strategy, striving to shape the identity of "car pioneer of the Internet of Things", which also marked the further upgrading of Pentium's product strength.
From April 2065438 to April 2009, FAW Pentium officially launched the "Tianma Xingtu" intelligent networking strategy. In other words, the Internet of Things vehicles Pentium T77, T33 and T99 went on the market one after another, and they became explosive products in the automobile market one after another. Especially after Captain became popular all over the country, Pentium cars endorsed by Zhang Hanyu also became upstarts in the automobile market.
The activity of "100 stores set sail and thousands of networks rejuvenated" made the brand rejuvenate to the channel side. A series of measures, Pentium sales increased against the trend. Cumulative sales in 20 19 years 120500, up 33% year-on-year.
The gratifying achievements have made the industry sit up and take notice of Pentium. However, there are joys and sorrows. What many people don't know is that Pentium, which is developing at a high speed, is also facing many problems that need to be solved urgently. If the problem is not solved in time, Pentium will have to slow down.
Worry about development
The gradual deepening of brand building, the development demand of new technologies and new products, and the continuous expansion of terminal sales network all require a lot of continuous capital investment.
The brand of FAW Pentium has been in the management structure of listed companies before, and all information needs more transparent supervision. Moreover, listed companies have strict requirements for short-term business performance. These conditions to ensure the healthy development of listed companies have become the restrictive factors for the decision-making and development of FAW Pentium in a short period of time. Without the efficiency and flexibility of decision-making, FAW Pentium is like a broken-winged eagle, without the dream of soaring in the sky.
Millions of sales
The successful reorganization of FAW Pentium's assets is good news for both China FAW and Pentium brands. After FAW Pentium can become an unlisted wholly-owned subsidiary of FAW, FAW Group will give greater support to the Pentium brand. In July of 20 19, FAW Group proposed that FAW Group provide 800 million yuan of support for FAW Pentium every year, including 500 million yuan for brand building and 300 million yuan for product research and development.
800 million yuan per year for three years. FAW Group plans to spend 2.4 billion yuan to sell 1 10,000 cars in three years, with a profit rate of 0 and a loss.
Subsequently, "Pentium" was cultivated into an excellent brand of popular mainstream passenger cars. With the support of FAW Group, the development of Pentium will be smoother.
Bullshit: I watched tall buildings rise and almost collapsed. With the launch of T77, T33 and T99, FAW Pentium delivered a satisfactory answer sheet in 20 19, but the lack of continuous explosions and the lack of follow-up models is still a serious problem for FAW Pentium. I believe that the success of this reorganization, coupled with the continuous investment of 2.4 billion yuan in three years, FAW Pentium is bound to return home with a full load.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.