Corporate Strategy of Chongqing Rural Commercial Bank

Market positioning:

Serve agriculture, countryside and farmers, small and medium-sized enterprises and county economy.

Strategic objectives:

Become a modern commercial bank with good value creativity; Retail banks for farmers, communities and small and medium-sized enterprises

Stage objective (2009-20 1 1):

● Establish and improve the corporate governance structure, improve the system of shareholders' meeting, board of directors, board of supervisors and management, and scientifically standardize the deliberation system and decision-making procedures.

● Promote share circulation according to the principle of marketization, and strive to introduce 1 to two financial strategic investors.

● Explore the establishment of village banks and small loan companies, set up western financial leasing companies and agricultural insurance companies, continuously expand business areas and innovate service methods.

● Complete the management system reform characterized by "flattening" and with "four-level management changing into three-level management" as the main content, and improve the ability of intensive management.

● Adhere to the purpose of serving agriculture, rural areas and farmers, actively integrate into Chongqing's overall urban and rural comprehensive reform, and increase financial support and services for agriculture, rural areas and farmers.