In 2020, Apple's investment in automobile research and development is close to 654.38+09 billion US dollars, accounting for 654.38+00% of Apple's cash flow. In other words, Apple took out 10% of the funds to produce and develop cars. That is, on average, everyone has 100 yuan, and 10 yuan will be used for research and development, which does not include a large amount of capital injection after production.
Morgan Stanley has calculated a very subtle data, that is, the global automobile companies spend between $80 billion and 1000 billion, while Apple's annual investment is1900 million, accounting for more than 20% of the global automobile research and development investment. It's really a big deal. Unlike many car companies that need financing to get funds, Apple is obviously not short of money.
Digging Tesla, Apple has applied for nearly 100 patented technologies, and even the car-making site that needs to be produced, Apple has already taken the lead. In the early days, Apple accelerated the purchase of real estate in Sunnyvale, California, which was recognized as the place where Apple used to make cars. Because the huge parks are not far apart, and the original factory buildings are completely suitable for automobile manufacturing, we can wait for the decision of mass production.
According to foreign media reports, Apple has submitted architectural drawings to local government officials. The factory in Sunnyvale, code-named Rhea, is planned to be used to produce and manufacture automobile-related things, among which various automobile terms such as lubricating oil tank, wheel balancer, tire changer, wheel and sensor frequently appear. Residents nearby reported that the building often made "motor noise". In Berlin, there are also R&D laboratories run by Apple, all of which are scientists with different majors.
Unlike Tesla, Apple has first-class technology and equipment, and the blueprint for automobile manufacturing has been planned several years ago, so the car made by Apple is still worth looking forward to. Coupled with the driverless technology that Tesla does not have, it is nothing for Apple. After all, Tesla's camera calculation method, Apple should have a high probability of not liking this technology, but breaking through Tesla's camera algorithm, thus achieving the effect of overtaking in the technical field.
Five core founders from Tesla, Mercedes-Benz, Ford, Samsung, QNX and even the battery company A 123 Systems gathered at Apple. Such a scene may have no choice but to be rich and willful. What the public can expect most is that Apple intends to adopt the consumer electronics model, that is, to conceive and design with the future car model.
It is conceivable that a car has no steering wheel, no electric door, no interior, no driving, and even the central control screen is unique. Apple's own familiar AI may play a big role. Apple has 760,000 applications in the App Store, more than hundreds of thousands of content providers and 23 million global developers. Once you have a mature project or technology, Apple can "get the moon by being close to the water" and contribute to Apple's car.
So, when the Apple car can come out, what you may see is a car "piled up" based on money. It is full of all kinds of high-tech and advanced, but it will never be cheap.
A number of emerging new energy automobile companies, such as Tesla, are likely to be completely rewritten in terms of market share and market value, which may trigger waves of acquisitions and bankruptcies. After all, if the R&D fund, which accounts for more than 20% of global automobile companies, fails to realize the unexpected mystery of consumers in the review, it is undoubtedly a failure.