Basic introduction Chinese name: Aux mbth: AUX full name: Aux Communication Company was established in May 2002. Possess: Communication Research Institute, introduction of mobile phone production base, corporate culture, core culture, marketing culture, brand display, brand upgrade, marketing network and three guarantees policy. Oaks is the most critical part of the group's diversification strategy, and it is a large-scale enterprise integrating research, production, supply and sales. It has a communication research institute. At present, there are more than 300 international advanced large-scale equipment, including 15 automatic mounter from Siemens, Germany; Mobile phone comprehensive tester112; 3 sets of VI3000 automatic optical detector of French vision company; 50 injection molding machines and reclaimers in You Zhu, Japan; Five CNC machining centers for Konoha in Japan; And advanced equipment such as German Zeiss CMM, Swiss Havel CNC EDM forming machine, Japanese TECNO WASINO high-precision surface grinder and Taiwan Province γ-S 168s slitter. Known as the "Mobile Equipment United Nations". These advanced equipments provide the most powerful guarantee for the development of Oaks Communication. At present, Oaks mobile phone has a perfect sales and after-sales service support system in China, among which there are 465,438+0 marketing centers nationwide to provide personal nanny services for customers to ensure that customer needs are fed back to the company at the first time; More than 4,000 after-sales service outlets serve customers and consumers 24 hours a day; At the same time, Oaks mobile phones have always been based on three responsibilities-it is Oaks' responsibility that customers can't sell well, it is Oaks' responsibility that customers can't make money, and it is Oaks' responsibility that customers are dissatisfied, so that customers can cooperate with each other and consumers can buy and use with confidence. The competition of Oaks Communication Company has changed from the competition of product function and style to the competition of scale. Based on the headquarters base in Ningbo, Oaks has successively established R&D institutions and production bases in Shenzhen, and invested 2 billion yuan to build a 300-mu Tangxia Oaks Communication Technology Industrial Park in May 20 10. By then, the annual production capacity of mobile phones will reach100000. We have reason to believe that with the brand advantages, quality advantages, planning system advantages and risk control advantages of Oaks Communications, with the long-term unremitting efforts of all Oaks employees and the smooth implementation of industrial upgrading strategy, talent strategy and internationalization strategy, Oaks Communications will eventually develop into one of the top ten mobile brands in the world. Corporate culture core culture corporate purpose: people-oriented, honesty, general principle: everything is done according to the law of economic value, and everything is done according to the principle of rational obedience. Efficiency concept: time is rich and poor. Twenty years ago, today's life was rich, and twenty years later, today's life is poor. Corporate values: accurate, efficient, pragmatic, simple, never satisfied, opportunities for continuous improvement come from performance. Employment philosophy: *, thinking, learning, dedication, responsibility. Words must be done, and actions must be fruitful; We should be resolute, thrifty and competitive. The concept of marketing culture competition: the market cannot be lost, and the conditions can be discussed; Treat people with sincerity, win with faith, and never let the market profit; Four consciousnesses: market consciousness, economic consciousness, user consciousness and service consciousness. Four diligence and three responsibilities: be diligent in running customers, being a promoter, being a consumer and being a bystander. It is Oaks' responsibility that customers can't make money, and it is Oaks' responsibility that customers are dissatisfied. What customers don't sell well is the brand display celebrity series of Oaks: Oaks M689, Oaks M909, Oaks M678, Oaks M767, Oaks M699, Oaks M626, Oaks M765『, and the talent series of Oaks M289, Oaks M299, Oaks M769, Oaks M763 and Oaks M26. 7.Aux M287, Aux M6 15, Aux M236〔Aux M732, Aux M632, Aux M625 super power series Aux M277, Aux M26 1, Aux Z5, Aux Z6, Aux Z8, Aux Z8. Oaks M266, Oaks M269, Oaks M252, Oaks M22 1, Oaks M233, Oaks M227, Oaks M263, Oaks M228『 "Compact Student Computer, Oaks M225, Android Android Smartphone, Oaks M919" brand upgrade starts with selling culture. A few days ago (March 29th, 20 1 1), the launch conference of Oaks Communication Strategy Planning and Xu Lanting Mobile Phone was held in Beijing. A set of combination boxing consisting of expanding production capacity, integrated communication and listing of enterprises shows Oaks' vision of competing with peers. New product: 8 million high-speed platform VS heavy culture, which is the sales volume of Oaks Communication in 20 10, and also becomes the basis for its new strategy. According to the sales director of Aux Communications, the company's mobile phone business has maintained rapid development in second-and third-tier cities in China for many years through targeted market positioning and planning and promotion. At the same time, the company's technological innovation ability and R&D ability have been improved, so it will be natural to continuously introduce new products. According to him, the new product named "Xu Lanting" launched this time adopts MTK's latest 6236 platform, and its core processing speed is at least three times that of ordinary mobile phones. In addition, 5 million high-definition autofocus technology, full-field high-definition bright IPS screen and professional Yamaha power amplifier chip have become the killer of this mobile phone. "Not only that, in addition to the high preparation of the product itself, we also expanded the product in extension. What is Wang Xizhi's masterpiece Preface to Lanting? It is a traditional culture and a call. We hope that consumers will recall the long and delicate fragrance of traditional culture while holding modern technology. " Chen Guanghui, general manager of Oaks Communication, mentioned. New plan: expanding production capacity VS power marketing According to the statistics of the reporter, after the introduction of Lanting Preface by Oaks Communication, its product model has increased to 29 models. The rich product line ensures the display of products at the terminal, and the industry also shifts its focus to the company's actual production capacity and market terminal sales. Can Oaks' existing production capacity keep up with the product turnover rate? And how to avoid the risk of overcapacity by promoting sales? In this regard, the above-mentioned Oaks sales director's answer is that production and sales walk on two legs. According to him, at present, the production capacity of Oaks mobile phones is far from meeting the market demand, and nearly 50% of them are OEM. To this end, the company invested 2 billion yuan last year and invested in the first phase of Aux Communication Technology Industrial Park in Tangxia, Dongguan, covering an area of 200,000 square meters. By then, the company's first-phase annual production capacity will reach 6.5438+million units, and even if the product models continue to increase, a sufficient number of single products can be guaranteed. In terms of sales, Oaks has been active since last year. Not only did it reach a horizontal alliance with Wahaha a few days ago to expand its influence, but it also plans to invest 250 million yuan in the overall communication planning of mobile phone brands in 1 1 year. In addition to increasing media advertising, it will also increase the marketing efforts of terminal stores. New strategy: listing VS brand upgrade. From a series of actions of Qianlie Oaks, a concept gradually became clear-Oaks is going to be transformed. "In fact, it is more appropriate to call it a strategic upgrade. We hope to test the high-end mobile phone market through the introduction of Lanting Preface, build the brand image of Oaks internationalization, and become one of the top ten mobile phone brands in the world in the future. " Chen Guanghui, general manager of Communications Division, told the reporter. According to industry analysis, the main battlefield of Oaks mobile phones is second-and third-tier cities. However, due to the low unit price, the profit in this market is relatively low. With the gradual upgrading of household consumption, it is natural for Oaks to enter the mid-to high-end market at this time, and the eagerness of such domestic brands will also help the collective breakthrough of domestic mobile phones. In addition, Oaks plans to become a public listed company within three years, and the ultimate goal of the run-up strategy will be realized. The marketing network Aux mobile phone has experienced eight years of rapid development, with a sales network all over the country and 465,438+0 overseas institutions in the domestic market. Oaks mobile phone is not only based on the domestic market, but also actively enters the international market and has a global marketing network. Products are exported to 120 countries and regions. Three Guarantees Policy AUX Three Guarantees Policy for Mobile Phone Our company aims to provide the best after-sales service for mobile communication, and under the guidance of the four customer service purposes of sound network, high efficiency, value-added service and customer satisfaction, we aim to comprehensively improve the quality of customer service and establish the brand image of "six full services" with wholehearted, all-day and all-round service, so as to maximize the customer satisfaction rate. According to the "Provisions on the Responsibility for the Repair, Replacement and Return of Mobile Phone Goods" promulgated by the state, the comprehensive three-guarantee service is implemented. If there is any discrepancy or omission in the following, the national policy shall prevail! 1. oaks mobile phone strictly implements the provisions of the national three guarantees law: since the date of sale, if there is a performance failure listed in the performance failure table of mobile phone products specified by the state, the host will be returned within 7 days, and replaced within 15 days, with a free warranty within one year; No man-made damage, battery warranty for 6 months, charger warranty for 12 months, and earphone data cable warranty for 3 months. 2. Fill in your mobile phone warranty card completely, correctly and truly when purchasing, and ask for a valid purchase certificate for safekeeping; 3. Information required by the user to replace the machine: warranty card, valid purchase voucher and fault detection sheet. 4. Effective warranty card and invoice are the basic guarantee to realize your rights and interests of "Three Guarantees". (Effective warranty card and invoice: the contents filled in are comprehensive, true and correct, and there are no traces of alteration. ) If you lose the valid invoice and the three-guarantee certificate, and can't provide a copy of the valid invoice and the three-guarantee certificate, we will provide one-year free warranty service for your mobile phone on the 90th day from the production date of your purchased mobile phone; 5. Our company does not undertake the responsibility of three guarantees for other product configurations (such as manuals and warranty cards); Note: The above "Three Guarantees" service is only valid for products sold in Chinese mainland. Warranty instructions and principles 1. Your warranty service is only valid under normal use. Mobile phone products that are damaged by human beings and fall into one of the following circumstances are not subject to three guarantees, but can be repaired at a charge: a. beyond the validity period of three guarantees; B damage caused by human factors, including damage caused by using in abnormal working environment and not using according to the instructions; C. Users disassemble the machine privately, repair it by themselves, modify it or repair it by non-company organizers; D damage caused by force majeure (such as flood, fire, earthquake, lightning strike, etc.). ); E. There is no product warranty card and valid purchase certificate, or the product model and barcode are inconsistent or altered; F. Natural wear and tear of products (such as shell, keyboard, display screen, antenna, accessories, etc.). ); G. Faults, defects or flaws not caused by the company; H the bar code and warranty label (fragile sticker) are damaged and unrecognizable; 2. Others: a. Appearance damage (abrasion, scratches, etc.). ) will not enjoy the return service; B failures caused by network and wireless information service providers (operators) are not covered by the warranty; C the seller verbally promises that it will not provide services beyond the warranty principle specified in this card; 3. For the products that meet the exchange requirements, you can exchange the products at the nearest joint guarantee point of our company. If the host fails during the replacement process, replace the host of our company with the same specification and model for free; If the accessories are faulty, replace them free of charge; 4. For products that need maintenance, you can go to any joint protection point of the company's national joint protection network for maintenance; 5. If the water inlet machine or robot is seriously damaged, the user must first sign the relevant entrusted maintenance agreement with the Oaks after-sales service center; Matters needing attention in sending for repair and picking up the machine 1. When the customer fills in the Aux mobile phone maintenance acceptance form, please fill it out as required, with clear handwriting and valid information (name, address, contact number, failure phenomenon, etc.). ); 2. Before sending the machine for maintenance, please back up all information and data (such as telephone numbers, text messages, pictures, etc.). ) self-storage and deletion to avoid loss, damage or leakage during inspection and maintenance. Under any circumstances, AUX after-sales service center and its staff do not assume the responsibility and obligation to back up or restore information and data for you, and do not assume any consequences caused by the loss, damage or leakage of information and data. Please keep the information and data you store legal. In order to respect your privacy (unless it is necessary to provide services), we will not transmit, back up or review your information and data, but reserve the right to refuse services to illegal content; 3. The customer can pick up the Aux mobile phone repair acceptance form connected with the user by phone. If the customer accidentally loses the "user connection", the customer must report the loss to the maintenance office with the ID card or valid certificate.