What is the crowdfunding model?
The latest ranking of domestic reliable crowdfunding websites is as follows;
1, roll call time
2. crowdfunding network
3. Roadshow Bar
4. Angel Exchange
5. Dream Chasing Network
This is an investment circle, which is now recognized as a website. I hope I can help the landlord!
Crowdfunding, in a sense, is a kind of Web3.0, which enables social networks to meet the fundraising method of "many people support a few people" and makes it possible for different individuals to raise funds through the agreement mechanism of P2P or P2B platforms. Building a crowdfunding business model has three organic components: project sponsors (investors), the public (investors) and intermediaries (crowdfunding platforms).
(1) Project sponsor (fundraiser)
A project is a non-public welfare activity that has a clear goal, can be completed and has a specific completion time, such as making a photo album, publishing a book or producing an electronic product. The project does not return in the form of equity, bonds, dividends, interest and other funds. The project sponsor must have certain conditions (such as nationality, age, bank account, qualification and education, etc.). ), with 100% autonomy and complete independence. The project sponsor should sign a contract with an intermediary agency (crowdfunding platform) to clarify the rights and obligations of both parties.
Project sponsors are usually creative people who need to solve financial problems or entrepreneurs of small and micro enterprises. However, in order to strengthen the communication and experience with users, some enterprises strengthen the extended functions of crowdfunding models such as market research, product pre-sale and promotion while achieving the fund-raising goal, and call on the public (potential users) as project sponsors to intervene in product research and development, trial production and promotion in order to obtain better market response.
(ii) The public (investors)
The public (funders) are often a large number of Internet users. They use online payment to make small investments in creative projects they are interested in, and each investor has become an "angel investor". After the successful implementation of the project invested by the public, the return to investors is not the return of funds, but the product samples, such as a Pebble watch, a concert ticket or a record.
The process of investors subsidizing creative people is the process of their consumption funds moving forward, which not only improves the production and sales efficiency, but also produces new products that cannot be launched by traditional investment and financing models, and also meets the niche, meticulous and personalized consumption needs of investors as users.
(3) Intermediary (crowdfunding platform)
Intermediary is the builder of crowdfunding platform, the supervisor and mentor of project sponsors, and the defender of investors' interests. The characteristics of the above-mentioned multiple identities determine that the functions of intermediaries (crowdfunding platforms) are complex and have great responsibilities.
First of all, the crowdfunding platform should be supported by network technology. According to relevant laws and regulations, information such as the creativity and financing needs of project sponsors should be published in virtual space through virtual operation. The premise of implementing this step is to conduct detailed real-name audit before the project goes online to ensure that the project content is complete, executable and valuable, and does not violate the project guidelines and requirements.
Secondly, after the successful project financing, it is necessary to supervise, coach and control the smooth development of the project. Finally, when the project cannot be implemented, the crowdfunding platform has the responsibility and obligation to urge the project sponsors to refund the investors.
The above is taken from the supply chain financial portal.
Modern crowdfunding model can be divided into:
1. Reward modes: such as Kickstarter, Indiegogo and Crowdfunding Network (China).
Give investors some form of feedback or souvenirs after the project is completed. Most of the feedback products are products after the completion of the project.
It is often based on the investor's coupons and the pre-sale priority of the project products.
2. donation mode: such as Causes and YouCaring.
Simple gift behavior, that is, the creator does not need to provide any form of feedback to investors.
Investors pay more attention to the psychological satisfaction brought by creative projects.
3. Equity mode: such as Upstart and AngelList.
This model is similar to equity investment, that is, investors can get shares in the creative person's new company or other derivatives with equity nature after investing money.
4. Creditor's rights mode: such as Kiva Zip.
This model is similar to the creator borrowing money from investors for future creative projects, that is, the relationship between the two parties is lending.
When the project is completed or has staged results, the loan shall be returned to the investor (interest may be added).
Modern crowdfunding model can be divided into:
1, all or nothing: such as Kickstarter and crowdfunding network (China).
If the funds raised during crowdfunding reach the financing target, the creators (sponsors) shall be raised.
If the funds raised during crowdfunding fail to meet the financing target, the creator (sponsor) will not be able to raise funds, and the funds raised before will be returned to the investors.
2. Keep everything: such as RocketHub.
At the end of the public offering period, the creator (promoter) will receive the raised funds regardless of whether the raised funds reach the financing target.
3. Mixed mode: such as Indiegogo
In other words, when a creative person initiates a financing plan, he can choose an all-or-nothing way to raise funds.
20 14 will be the first year of the rapid development of crowdfunding model. As long as you poke the user's excitement, you will have the opportunity to ignite the crowdfunding spark in the user's heart. At present, there are some large crowdfunding websites in China, such as Crowdfunding Network, Dream Chasing Network, Le Tong Music, roll call time, Meng Tao Network, etc. Among them, Crowdfunding Network is the most influential comprehensive crowdfunding website at present.
Everyone pooled their money to do business. In the past, they pooled money offline, mostly between relatives and friends. Now everyone is chipping in money online, and they don't know each other.
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