Enterprise value does not refer to the total value of enterprise's book assets. Due to the existence of corporate goodwill, the actual market value of an enterprise usually far exceeds the book asset value.
Market value
Market value. Refers to the price that an enterprise can obtain through sales. When an enterprise is sold in the market, its buying and selling price is the market value of the enterprise. Market value is usually not equal to book value, and its value depends on market supply and demand.
But in essence, the market value is also determined by the connotation value. Just like the relationship between price and value in Marx's theory, market price is determined by connotation value, which is the expression form of connotation value. The market price of an enterprise fluctuates around its connotation value, and the ideal situation is that the market price is equal to its connotation value.
Refer to the above content: Baidu Encyclopedia-Enterprise Value