The imagination must be wonderful, but is Xiaomi's sudden entry into the military automobile industry a temporary craze? Out of my trust in Mr. Lei himself, I believe he won't fight an uncertain war. Although I can't look at the problem from Mr. Lei's point of view, it is impossible to have a big picture, but from the information I have, Xiaomi does have a late-comer advantage in new energy vehicles. Specifically, we can see the following points:
First, although the product has not yet been produced, it has begun to seize the market opportunity.
As we all know, Xiaomi has a group of young fans who have grown up with its brand, and tens of millions of Xiaomi users will also be the first customer source of Xiaomi Automobile. In addition, Xiaomi has long cultivated a good reputation of high quality and low price for users. Xiaomi automobile seized a lot of user traffic before production. In this era of online marketing, Xiaomi won the first step. Coupled with marketing guru Lei Jun's blessing, Xiaomi's external publicity ability is really not comparable to other new energy vehicles in China.
Second, Xiaomi Group has a strong capital reserve.
This is also what General Lei is most proud of. Xiaomi Group's book capital exceeds 1000 billion, with an initial investment of 654.38+0 billion and an investment of 654.38+0 billion US dollars in the next 654.38+00 years, which is enough to cross the threshold of 20 billion vehicles in the industry. With money, you can hire the best car-making talents in the industry and buy the latest patented technology. As the saying goes, money is in hand, and I use millet.
Third, it has strong technical research and development strength.
Xiaomi's global R&D team of 10,000 people, the top three mobile phone businesses in the world and the best intelligent ecosystem in the world are all important foundations to support Xiaomi's re-entrepreneurship. The two main components of new energy vehicles are operating system and battery. In this regard, Xiaomi has completed half of the system. The rest is mainly the technical reserve of the car, but the new energy car itself is different from the traditional oil car. The technical threshold of the same start-up company is not high. Many car companies also integrate upstream and downstream supply chain resources and finally assemble their own products. And in this respect, Xiaomi itself is an expert in the field of mobile phones. You can directly transfer some ready-made experience to the field of car building.
Fourth, there are a lot of offline experience places now.
Xiaomi has built more than 1400 Xiaomi homes, making full use of existing resources to fully carry out the publicity, display and experience of Xiaomi automobile. This is much better than other new energy enterprises, such as Azure and Tucki. Can leave a lot of capital investment, accelerate the pace of vehicle production to sales. More conducive to their own market opportunities.
Although we have great confidence in Xiaomi Automobile, the road to building a car for every enterprise will not be smooth sailing. Even such a strong entrepreneur as Dong Mingzhu has experienced a rollover. Tesla, now the world's number one new energy automobile company, began to build cars in 2003 and didn't start to make profits until 2020 after 17 years. Among them, the cumulative loss exceeded $5 billion. But now Xiaomi seems to have no choice, because the development of the mobile phone industry has reached a bottleneck, and new energy vehicles are the biggest way out for automobile development in the next few decades. Xiaomi can only be reborn if he gambles. Lei Jun once said, "If we have another pair of little wings, we can fly higher. Bless Xiaomi and bless those enterprises that are committed to better changing people's lives.