As a representative of the once amazing domestic new energy sports car, the future car is likely to withdraw from the historical stage.
Now it seems that the "closing shop" of cars in the future seems to have been expected.
As early as April this year, Lu Qun, the founder and chairman of Future Auto and Great Wall Huaguan, was issued two consecutive orders to restrict high consumption by the People's Court of huqiu district, Suzhou, with the filing dates of March 2020 1 1 and 17 respectively.
Among them, the consumption restriction order issued on March 1 1 shows that Future Automobile (Suzhou) Co., Ltd., its legal person and actual controller are subject to consumption restriction measures in accordance with relevant laws, and shall not engage in high consumption and consumption behaviors that are not necessary for life and work.
On the other hand, in the consumption restriction order issued by 17 in March, the filing applicant was changed to Shanghai Fanuc Robot Co., Ltd., but the restrictions were the same.
According to the data, Great Wall Crown was originally an independent automobile design company and vehicle development solution provider. As the first share of new energy, the new third board was successfully listed on 20 15, and the future car was formally established on February 20 15. 20 16 became the third enterprise in China to obtain the production qualification of new energy passenger cars.
Different from other new car-making forces who choose OEM, the future car will build its own production base in Suzhou relying on its parent company "Yin Fu", and the car-making funds will mainly rely on its parent company Great Wall Huaguan for equity and creditor's rights financing. It is reported that Great Wall Huaguan has raised funds five times, with a cumulative amount of more than 2 billion yuan, ranking among the top companies listed on the New Third Board.
But in fact, the situation of the car parent company in the future is not very optimistic. According to the data, from 20 15 to the first three quarters of 20 18, the net profit attributable to shareholders of listed companies was-21747 million yuan, -984428 million yuan,-226 million yuan and-370 million yuan respectively.
2065438+February 2009, Beijing Great Wall Huaguan, the parent company of the future automobile, announced that it would withdraw from the "New Third Board" according to the company's overall strategic planning, further capital market operation planning and long-term business development, combined with internal and external factors such as the current market environment, policy environment and company development stage.
As a member of the new car-making force, Future Automobile has successively obtained the qualification of new energy vehicle production from National Development and Reform Commission 20 16 and the qualification of new energy vehicle production from Ministry of Industry and Information Technology 20 18, becoming one of the few new car-making forces with "double qualifications" for new energy passenger cars in China. But how can this "good card" be beaten to a pulp?
Time goes back to two years ago. August 8, 20 18, the favorite day of China people, the first new car, the future K50, was officially launched, and it was positioned as a two-door and two-seat pure electric sports car with a subsidy price of 686,800 yuan.
There are many design highlights in the appearance of the new car. The whole car adopts aluminum alloy body frame, except the front and rear coamings and side skirts, the other parts are made of carbon fiber, which has been dubbed "domestic McLaren" by many automobile media.
But beyond that, there are only a handful of bright spots in the future of K50, and its NEDC working life is only 380 kilometers. Nowadays, the battery life of the new energy market has exceeded 700 kilometers, and this data is simply "not enough". The 4.6-second 100-kilometer acceleration is also difficult to relate to the real "super run". In addition, the audience is too small and the cost performance is not high, so that only more than 200 K50 units will be sold in the future.
At the beginning of 2020, this super sports car, known as "domestic McLaren", was even sold in a circle of friends at a wholesale price of less than 400,000 yuan, and its ability to maintain its value was worrying. Now it seems that even if I bought it at that time, I don't know where to find anyone after the sale.
The initial idea in the future is to use the K50, a super sports car with good appearance and positioning, to enhance the tone of the brand, rather than a production model. There is nothing wrong with this idea, because it is much easier for high-end brands to enter the low-end market than for low-end brands to transform into high-end images. However, after the brand tuning is completed, it must be supported by its own products, services and good reputation, and it has strong competitiveness.
For example, Weilai, a new car-making force that is at least "alive" and still alive, the price and positioning of the first car are not low. With its unique concept of building cars, it has trained some loyal car owners and its sales volume has also increased steadily. Very distinctive after-sales service and power exchange technology also make it very popular. It can be said that Weilai Automobile is at the forefront of domestic new energy automobile enterprises with a maverick attitude.
On the other hand, it is definitely not feasible to launch a super sports car with no quality guarantee, high price, weak competitiveness and practicability in China market. Positioning the future supercar K50 has high research and development costs in the early stage and low sales in the later stage, which ultimately fails to bring profits to future cars.
The first product, K50, was defeated by Maicheng, and the second product, K20, which was highly anticipated by future cars, was unveiled at the Shanghai Auto Show on April 20 19. The new car still adopts double-door design, but the overall shape is far from K50. It can be seen that K20 has been moving closer to people-friendly products, but the product positioning always seems to be on the wrong road.
Chairman Lu Qun once said in an interview with the media that the future opportunity lies in the second car K20. If listed on K20, there will be positive cash flow. Previously, the future initially indicated that the car would be mass-produced in 2020, and then it was postponed to April 20021year, but now it seems that this product has been stillborn. Even if it is listed, it is difficult to make a difference in the domestic new energy vehicle market that changes every day.
Cars can't be sold, money is burned, and employees' wages are naturally gone. Since the second half of last year, internal employees revealed that wages could not be paid on time. In the first quarter of this year, the problem of unpaid wages broke out, exposing the company's use of employee personal information loans to pay wages.
In addition, according to the different levels of employees, Great Wall Huaguan Company plans to issue a variety of salary agreements, but in fact, this is considered as a way of "disguised layoffs" by Great Wall Huaguan. With the delay in paying wages, there is also a date for the future car to resume work. The first announcement of the resumption of work in April 1 has been delayed until after the May Day holiday. It is also a way to save money in disguise that the company has postponed the resumption of work many times.
According to statistics, Great Wall Huaguan successfully raised 210.2 billion yuan after landing on the New Third Board, but the 2 billion yuan for building a car was all used up in September last year, so we can only wait for the follow-up financing funds to continue. The original financing amount of 11910,000,000,000 yuan was also delayed for some reasons, which made the future car fall into a "future" dilemma.
Among many projects in the same market today, the future is obviously not the best choice for investors. If we only rely on our own strength, it will be difficult for automobiles to achieve large-scale financing in the future to support them to survive the current financial difficulties and upgrade their products. In the vicious circle of "product shortage" and "financing difficulty", the future of the future car is even more uncertain.
He Xun Automobile believes that the most important thing for future automobiles is to change their concepts and develop products that are more suitable for the needs of mass consumers, so as to win more financial support in the market. At the same time, in the future, the automobile should also look for more external partners with an open and cooperative attitude to "enrich the blood" in many ways. However, as a new force with only one product since 20 18, it has long lost the best opportunity for development and growth in the future.
2020 is destined to be an extraordinary year for the new forces of domestic car-making. At that time, brands with high attention, such as Baiteng and Lindsay, have fallen, while car companies that grew up in the controversy, such as Weilai and Ideality, have all completed the listing of US stocks, and now their market value has even surpassed that of some traditional car companies.
Weilai is very close to the future, and the ideal will come true soon. Just the future is uncertain.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.