Wang Junbo, who once worked in a record store and is familiar with the piracy ecology, knows that this low-cost promotion method is definitely not enough to solve the piracy problem. Therefore, Wang Junbo came up with the strategy of "giving away video game magazines for free". On the one hand, he publicizes Zhiguan's other game packages to customers through magazines, so as to cultivate loyal consumers in the future, on the other hand, he educates people on the intellectual property concept of buying genuine games through publications. After dominating the game market in Taiwan Province Province, Zhiguan also began to enter the offshore market. The first is to target Chinese mainland, with a population of 654.38+0.3 billion, and the player market is considerable. However, the China government's censorship of overseas games is much more complicated than its domestic games; Moreover, China has a vast territory and a large population, and its marketing expenses are at least 10 times higher than that of Taiwan Province Province, which greatly increases the expenses of manufacturers and seriously erodes profits. Coupled with the strong competition from Korean game manufacturers, manufacturers in Taiwan Province Province were forced to reduce their local investment scale in the China market. Zhiguan has also encountered similar difficulties, so it has gradually shifted its overseas development focus to Southeast Asia in the near future.
In the online game market in Southeast Asia, there are not many homemade products, most of which are mainly Japanese and Korean games, so there is a lack of games close to Southeast Asian culture. Zhiguan has set up a subsidiary in Singapore, which is responsible for product research and development, marketing and agency in Southeast Asia, and will set up a research and development center in Thailand or Vietnam. The layout of Southeast Asia will be the touchstone for Zhiguan to enter the international market. Because of the gradual economic growth in Southeast Asian countries, there are not many competitors in game development, and it is also the best new stronghold for Zhiguan to set foot overseas.
Another advantage of Zhiguan is its wide marketing scope. After the layout of 15 years, Zhiguan has reached nearly 10,000 sales outlets in Taiwan Province Province, and there are also about 5,000 sales outlets in Southeast Asia, the United States, Canada and Australia. In the mainland market, Zhiguan has more than 20,000 bases through cooperation with local distributors, making Zhiguan one of the best game software channel manufacturers in China.