Corporate culture of Pearl River Piano Xinghai Piano Helen Piano?

I believe everyone knows the route of the Pearl River very well. The marketing model of Pearl River is low price and high demand! The Pearl River ranks first in global sales, but most of them are sold at home, and few are exported. After all, China's economy is not so good, and most of them buy less than 10,000 yuan, so 1 18M in the Pearl River has something to do with it, with the largest sales volume! In addition, the earliest piano brands were few, only Xinghai and Zhujiang, so in those days, you could only ask people who had pianos at home to buy pianos, but at that time, only these two brands were available, and others would answer what brand your piano was. Then there are only two brands, but why is it good? In that era when everyone was happy to listen to squeaks, people had no requirement for sound quality, as long as the piano was not bad, it was OK. Now it is different. With the improvement of home acoustics, consumers have higher and higher requirements for timbre, so there is a saying that the timbre of the Pearl River is not good now, but the auditory requirements for names are improved, and there are more brands and greater competition. The requirements for piano makers' timbre are high and high again, so the Pearl River is now relying on its old roots, because the timbre has not been greatly improved because it is still taking the old road. Of course, if there is improvement, there will be a lot of improvement in the production of Caesar Castle, but the price has risen a lot at once and the route is not correct!

Xinghai, I won't talk about this enterprise. This is a disappointing enterprise. State support is the strongest and development is the worst. I won't talk about some state-owned things, you know!

Helen set up a factory in 1986. At the beginning of the factory, she made piano accessories and piano core component Mark (sound source part). At that time, several major domestic factories, Xinghai, Zhujiang and NuoDisca, all used piano parts made by Helen! But Helen's main bid was sold to the Austrian century-old Emgrand brand Wendelong. Wendelong is a family business, and later part of the production rights were given to Helen. Then Wendelong of Austria was sent to Austria to put on clothes after Helen made it. Later, at an exhibition in Vienna, someone asked Chen Hailun a question, asking, did you make the Wendelong piano? Chen Hailun (Helen Lao Dong) replied, if others ask, who knows? This question completely puzzled Chen Hailun! Helen's piano brand was founded in 2000. With the continuous improvement of Qin Huang's design technology, Helen 1 1 year developed very fast, and won many honors in just eleven years. This is because of its good piano production foundation. On may 20 1 1, Wendelong handed over all the production and sales to Helen company, and the brand will not be packaged in the future. In 2008, another Austrian Petrov of Deqin Czech signed a cooperation with Helen Company, handing over the production rights to Helen Company!

The price of Helen's piano is high because the chosen route is different, and the chosen route is a professional piano route, so the high material cost makes Helen's price very high! But it also proves that China's piano production technology is comparable to that of Europe! Especially after Helen stayed in the Golden Hall forever, it brought the highest national glory to China! Helen of Asia is the only piano brand that stays in the Golden Hall forever and enters the royal family!

As upstairs said, Helen's pursuit is not the world's number one sales volume, but the quality first!