The management team of Dayang Department Store comes from three places. The average management experience of department stores is over 65,438+05 years. With rich practical experience, we are a group of professional technical teams proficient in department store management. The company adheres to the business policy of service-oriented, pragmatic and innovative, creates a unique and comfortable shopping environment and excellent brands for consumers, creates a world-class and efficient business platform for merchants, creates rich property appreciation space for developers, and creates broad employment opportunities and taxes for local governments.
With the expansion of domestic demand in China, Dayang Department Store Group is actively expanding all over the country, and the expansion direction will mainly be municipalities directly under the central government, provincial capitals and prefecture-level cities. It is estimated that about 4 to 6 new stores will be opened nationwide in the future. It is estimated that by 20 1 1, Dayang Department Store will open more than 30 large department store chain stores nationwide, so that Dayang Department Store will spread to major cities in China, and by then, Dayang Department Store will become one of the largest and most successful department store leading enterprises in China.
Advantages and management characteristics of Dayang department store
Dayang Department Store positioned its market as a fashion department store with high-end route, and actively adjusted it in combination with factors such as different provinces and cities, business districts and guest floors. In the future, Ocean Department Store will combine international fashion brands with brand-new ideas in a more cutting-edge form, display the most fashionable and personalized products, and become a fashion rudder leading the internationalization of the city. The operating characteristics of Dayang Department Store mainly include:
1. Rich and complete experienced management team: the members of Dayang's core team have many years of experience in different departments, regions, cities and business districts of department stores. The general manager, directors and store manager of the group are required to have at least 15 years experience in department stores.
2. Successful experience across straits, regions and provinces: The Marine Corps is one of the few teams with successful experience across straits, regions and provinces, and the successful experience is not concentrated in a single province or city.
3. Ability to break through the prohibitions and boycotts of existing competitors: Ocean Team has formulated different tactics according to different cities and competitors, effectively and successfully broke through the prohibitions and boycotts of existing competitors, and has surpassed the original competitors in some cities, such as Nanjing, Fuzhou and Wuhan.
4. Balanced development of all stores: all stores in the group develop in a balanced way, and the profit sources are evenly distributed, unlike some department stores where profits are concentrated in a single store or a few department stores, which is very risky for developers or asset owners.
5. Accurate and flexible market positioning: analyze the market environment of itself and other competitors in detail, form its own unique competitive advantage, and take meeting the needs of consumers as the basic business purpose: always pay attention to the interests and concerns of customers, take customer structure as the core, and implement targeted preferential policies with different strategies to drive the needs of all consumer groups.
6. Flexible product mix and brand strategy: always know the actual needs of customers, reduce unpopular or low turnover products, and improve the types and combinations of best-selling products in time.
7. Diversified promotion competition strategy: Ocean Team is the originator of diversified marketing activities of China Department Store. It will always understand consumers' needs faster and more accurately than its competitors, and turn them into practical actions to create crowds and form brand competitive advantages.
8. Real-time it system management: The sales and profits of each store will reach the IT system of the headquarters within three minutes after the sales are completed. IT is one of the few companies in the department store industry that can be queried and tracked at any time. The Group can adjust its marketing strategies and activities at any time or overnight according to the response and forecast of the IT system.
9. Refined management, reducing expenses and costs: In the market price competition, we also maintain the brand image, profit and income targets, and rely on refined management to reduce costs and improve the competitiveness of enterprises.
10. Innovative value-added services: provide additional services for different consumer groups, and rely on various combinations to attract customers, such as cultural salons, leisure clubs, tourism services and financial services.
1 1. Good cooperative relationship with brand manufacturers: cooperate and support with brand manufacturers to form a win-win situation.
12. Group resources and overall operation: branches and management teams in all provinces and cities are appointed by the group headquarters, which integrates, strongly supports and deploys the investment promotion and brand resources of all stores, and other different department stores are operated by individual store personnel.