The brands of Blue Ocean House include Blue Ocean House, Saint Kai Nuo, Black Whale, Blue Ocean Youxuan, OVV, AEX and so on. Blue Ocean House has three important brands, namely Blue Ocean House, Eichitoo and Saint Kai Nuo. The revenue of men's wear brand "Blue Ocean House" accounts for more than 80%, and the customized brand "Saint Kai Nuo" for business and professional wear is a ToB type, which belongs to a more traditional business model. The women's clothing brand "Eichitoo" has adopted a business model similar to "Blue Ocean House". Therefore, if we understand the men's wear brand "Blue Ocean House", we can understand the Blue Ocean House. This paper mainly studies the business model of men's wear brand "Blue Ocean House".
1. Introduction to Blue Ocean House: HLAGROUP is a clothing brand under Blue Ocean House Group Co., Ltd., which was established in 1997 and headquartered in Jiangyin, Jiangsu. The chairman and general manager are both Zhou Lichen. Blue Ocean House mainly adopts chain retail mode to sell men's wear, accessories and related products.
2. Brand definition: A brand is a name, noun, symbol or design, or their combination. Its purpose is to identify the products or services of a seller or a group of sellers and distinguish them from those of competitors. Brand refers to the combination of words, names, symbols or patterns that indicate the product and its origin and distinguish it from similar products.