Brief, an advertising company, is also known as work briefing. As the name implies, it is a written document used by the employees of the customer department of an advertising company to issue work instructions to the internal strategic department or creative department (sometimes together) after understanding the customer's needs.
A good briefing can reflect the basic skills of accounting service personnel.
Method:
The first "object of appeal"
This is the goal of our creative work. Read carefully the specific explanation written in the abstract. For example, for young single or married couples? Is the monthly income 3 thousand or 30 thousand? In this area, colleagues in the customer department sometimes show consumers' specific opinions in the briefing, which is also very useful for creative thinking.
The second "appeal point"
What does this mean? What exactly should we say to our "goal"? This "appeal point" is very important, so we must see it clearly. For example, let teenagers refuse temptation and refuse the first xx temptation?
The third "work task"
What you want to say, to whom, depends on what form you use. This is the "work task". Is it creating a poster? Or be a TVC? Or do you want to make a FLASH for the website?
The fourth "timetable"
It is necessary to know the working hours clearly. When must I "hand in my homework"? In an advertising company, when is it to make suggestions to customers? Did you give it a week? Or will it be in a few days? If you don't know, you may miss the deadline! Remember, time is everything, and creativity must be fast! Yes! Tough