Corporate purpose of Shanghai Radio and Television Information Industry Co., Ltd.

Create value, meet demand and pursue Excellence.

Creating value: the enterprise value of SVA is reflected in the increase of shareholders, employees and social values ("the&; Social' Value Eaded', that is, 3S-VA). Enterprises, shareholders, employees and society have formed a value chain system of interdependence and common development. Meet the needs: SVA regards "meeting the people's material and cultural needs" as the highest realm of the enterprise.

Meet the demand is reflected in:

(1) Enterprises should meet the needs of shareholders' investment appreciation and employees' career development.

(2) Products and services should meet the needs of the market and users.

(3) Employees should meet the needs of enterprise development for high-quality employees.

Pursuit of Excellence: Pursuit of Excellence is the value orientation of SVA. We should strive for perfection in doing things, making products, serving people and realizing endless innovation.