What does Mr. in outdoor advertising mean? What does brevity mean?

Creative briefing, also called briefing, also called work briefing. In an advertising company, the customer first informs the customer service staff of the advertising company, and after knowing the situation clearly, the colleagues in the customer department sort out their ideas according to the customer's requirements, and then write a briefing, which becomes a work order for everyone to see.

Material Requirements Planning (MRP) is a kind of material planning management mode in industrial manufacturing enterprises, which means that according to the subordinate relationship and quantity relationship of materials at all levels of product structure, taking each material as the planning object, taking the completion date as the time benchmark, and distinguishing the order of each material's release planning time according to the length of lead time. MRP is a practical technology that works out the production plan of products according to the market demand forecast and customer orders, then generates the production scheduling table according to the products, forms the material structure table and inventory state of the products, and calculates the demand and demand time of the required materials by computer, thus determining the processing progress and ordering progress of materials.

Mr. Wang refers to the material demand plan, what is needed to make an advertisement, and a detailed plan is needed, which is equivalent to the director's overall planning!