As an important part of network marketing, it is necessary to plan and maintain the construction and promotion of official website. To paraphrase a popular saying, corporate official website is the traffic in the private sector.
According to your current stage, if you want to build credibility and image on the website, you must understand what to build around. In my experience, we must first establish the reputation and image of the founder. You are the center of the enterprise, so you should package yourself as an industry expert. Only in this way can the credibility of the website be established.
How to establish an expert image? Have the following suggestions:
1, you should publish articles frequently and put them on the website. You can have a column called: The founder said. You need to record your understanding of products, customer service and actual cases, your understanding of the industry, your thoughts and feelings about entrepreneurship, and even how some entrepreneurial problems you encounter are solved. Note: the article must be accompanied by pictures, and it can also be accompanied by relevant videos.
2. All articles should have a good title and the content should match your industry keywords. This is conducive to search engine inclusion. There are many skills on how to provide website traffic, so I won't go into details. There are many related textbooks on the Internet.
3. You should always put your output on other platforms, whether from the media platform or B2B platform, and drain the website as much as possible. Of course, there are certain restrictions on external links from the media platform now, and you should also find ways to optimize this aspect.
4. Every picture and video on the website should not be sloppy, and customers should not think it is a small company at first sight after entering the website. You must know how to package it properly.
Let me talk about the above points first. I hope it helps you.