Lead: The sports industry once became a favorite field of capitalists, which proved that the sports industry had new opportunities in the big environment and also gave many entrepreneurs and investors some thoughts. So, is the sports industry entrepreneurship project easy to do? Let's take a look at the small-scale entrepreneurial projects in the sports industry with me, hoping to help!
In order to analyze the entrepreneurial opportunities in the field of sports, we first pay attention to two remarkable characteristics of the development of sports industry in China:
Status 1
The distribution of sports industry in China is dominated by sports goods manufacturing, and the proportion of sports service industry is extremely low.
From an absolute point of view, sports is undoubtedly a huge industry. However, from the perspective of industrial structure, 86% of China's sports industry comes from the manufacturing and sales of sporting goods, sports services (competitions, fitness, training, etc. ) only accounts for 6% of the total scale; The sports service industry in the United States accounts for 46%. In contrast, the proportion of sports service industry in China is very low.
Status quo 2
The people's overall willingness and ability to consume sports increase with the increase of per capita GDP, and first-tier cities begin to lead sports consumption.
From the level of gradual consumption demand, sports consumption is closer to spiritual consumption than ordinary material consumption because of its rich spiritual connotation. The overall level of social sports consumption is restricted by consumption willingness and consumption ability.
In terms of consumption willingness, sports consumption can satisfy people's sense of belonging and self-realization needs to a certain extent, which is a higher level of demand satisfaction in Marlowe's hierarchy of needs theory. When disposable personal income reaches a certain level, this demand for sports consumption will gradually emerge. We can clearly observe that with the improvement of living standards, the acceleration of life rhythm and the increase of work pressure, modern people pay more and more attention to sports activities, and fitness has become a new trend.
So the sports industry is still very promising at present. As an entrepreneur, you can fight hard and there may be unexpected surprises. So, what are the sports industry entrepreneurial projects?
Sports industry can be divided into two categories: sports events and basic services.
From upstream to downstream, sports events include clubs, event operations and sports marketing. Among them, the club is responsible for the training and participation of players; The event operation company develops, promotes and manages the event in a unified way around the event IP to maximize the IP benefits of the event; Sports marketing seeks sponsorship support for the event to help the event expand its influence; Venue operation provides venue support and corresponding derivative services for the competition on the competition day; Sports media amplify the brand and value of IP through the media, and at the same time realize realization through broadcasting rights; Repeatedly realize derivative development around IP through sporting goods, sports lottery and other ways.
Basic services include sports training, fitness services, intelligent hardware and other categories to meet the sports consumption needs of the public in various sub-categories from all angles. For example, physical exercise helps to improve the level of mass sports and cultivate exercise habits; Fitness service can provide sports ground for the public and carry out targeted exercise at the same time; Intelligent hardware can help monitor sports performance and assist exercise activities from the aspects of diet and sleep.
Attention should be paid to sports industry entrepreneurship:
Entrepreneurship in the field of sports needs to be noted that both participation and viewing are combined with material and spiritual consumption. Therefore, starting a business in the sports industry is not only the innovation of business model, but also the catalysis of capital. Entrepreneurial teams can only do well if they have a deep understanding of human nature and a sufficient understanding of the sports industry itself.
Secondly, sports is becoming a new way of life, and users' willingness to pay is also changing. In the past, sports was more like public welfare, and the government paid the bill. However, after more and more people reached a certain standard of living, their willingness to pay for health and sports gradually increased. Sports can't be a pure internet thing, it must be combined with offline experience.
Third, entrepreneurs need to be very sensitive to new technologies and consumption trends. In fact, it is not just sports, but also brands, communities and content IP. The most important thing is to grasp the dividends of new channels. This opportunity is fleeting. Early entrepreneurs should pay close attention to it, dare to try and give full play to their advantages.
Fourth, we must have in-depth insight into vertical fields and vertical people. After the internet, the crowd became more divided. Some vertical sports that looked small in the past may be extremely consumptive, and the combination of vertical IP and vertical community will have opportunities.
Fifth, in the field of sports, team complementarity is also very important. We need all kinds of talents with internet, marketing, full understanding of sports field and capital financing ability.
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