Lawyer Xie Changyu, Peking University Publishing House, August 2008, 1 version;
This book is divided into three parts: "Are you ready to practice independently?" "How do we get our clients?" and "Grow with our clients?" It tells you how to become a successful lawyer from paralegal. From the book, you can learn what is the ideal working state of independent practice, how to make your marketing plan, how to grow with customers and many other knowledge.
This book is very suitable for lawyers' practice. Lawyer Xie Changyu is also a layman. After passing the bar exam, he found the director of a law firm, hoping to take him with him. The director asked him what conditions you wanted, and Xie said, "I have no conditions to talk to you now." Finally, I became a barrister. What he said is very simple. After reading his book, I will be full of confidence in becoming a lawyer.
Book link address: /subject/3234522/
The second book: survival and dignity: where did the lawyer's case come from?
Lawyer Ma and An, People's Court Press, September 20061;
This is a book that discusses how lawyers develop customers, win customers and realize the value of lawyers. This paper introduces the advanced experience of European and American lawyers, and provides reference for solving the dilemma of Chinese lawyers.
Lawyer Ma and An mainly introduced the educational marketing (EBM), that is, the teaching method for foreign lawyers to explore the source of cases, and found that the plight of lawyers in China originated from the wrong self-role orientation. Lawyers cannot position themselves as businessmen. If they adopt the method of "salesman", "marketing" is doomed to fail.
Book link address:/subject/1910955/
The third book: the road to a successful law firm,
Lawyer Gao Yun, Law Press,1(February 2003);
This is the first professional book in China that introduces modern enterprise management theory to guide enterprise management practice. The contents discussed in this book, whether in human resources management, financial management, quality management, marketing, customer marketing and so on. There are a large number of innovative theories and specific operation schemes.
This paper mainly introduces the business philosophy and mode of this law firm. If you have been practicing for three years and plan to open a law firm, reading this book will make you realize something. In addition, lawyer Gao Yun has a good foundation in economics and psychology.
Book link address: book.douban.com/subject/1143849/
Volume IV: Research on the Management Model of Shanghai Law Firm,
Shi Jiansan and Zhu Guohua, Law Press, 1, 2005.
This book is divided into two parts. The first part is a research article, and the next part is a case article. From a logical point of view, the first part talks about generality, and the second part talks about particularity. Many cases in the next chapter are not only the proof of the theoretical analysis framework in the third chapter, but also the source of some analysis conclusions and the anatomical objects of specific countermeasures and suggestions in the fifth chapter "Diagnosis, Reconstruction and Innovation". The first and the second are closely linked. You have me and I have you.
The main purpose of this book is threefold: (1) to provide a theoretical analysis framework for the study of the management mode of Shanghai law firms, and to find out the corresponding cases to prove the persuasiveness of this theoretical framework. (2) Provide sufficient information and materials for analyzing the achievements and existing problems in the management of Shanghai law firm. (3) Try to meet the reading needs of readers at different levels and improve the readability of this book. )