Film and television companies have positive development prospects. According to the statistics of the National Film Bureau, in 2023, the box office of China Spring Festival movies exceeded 654.38 billion yuan, which sounded the horn of the strong recovery of the film market. This year's Spring Festival movies set up funny, suspense, animation, science fiction and other themes, with high box office data and hot topic discussion. Among them, the total box office of "Man Jiang Hong" and "Wandering Earth 2" entered the top ten box office of Chinese movies. The bursting of the Spring Festival stalls also indicates that the film market in China is picking up.
In terms of market size, relevant data show that the market size of China film and television industry in 20021year was 234.9 billion yuan, up 23.2% year-on-year, and the compound growth rate of 2019-202 1 year was 7.9%.
In the future, enterprises in the film and television industry will use film and television IP to develop peripheral products, advertising endorsements, main exhibitions, theme parks, cultural tourism towns and other film and television IP derivatives, and the film and television IP industry chain will become mature.