1, strategic adjustment. Abbott decided to focus more on the growing medical nutrition business and gradually stop operating and selling infant nutrition products in the Chinese mainland market.
2. Market changes. Changes in consumer demand for infant nutrition products have led to the stagnation of Abbott's market share in China.
3. Negative news influence. In recent years, Abbott is facing fierce competition in China market. At the same time, the company also faces a series of negative news challenges, including food safety incidents, which have seriously affected Abbott's brand image.
4. Decline in market share. Abbott's unsuccessful marketing plan and food safety incidents have led to its declining market share.