This must be a moment of despair.
Recently, an Amazon seller ushered in the darkest moment of his life.
The seller was forced to commit suicide? Amazon is cruel.
Yesterday, the cross-border e-commerce business circle was madly screened by the news that "cross-border e-commerce bosses drink pesticides".
Rumor has it that the Amazon store account of a technology trading company was blocked, the supply chain was broken, and the boss couldn't stand the blow and drank pesticides.
Some sellers broke the news that this company was affected by the tide of titles, and the company's major stores were cold. The boss has mortgage, car loan, credit card, supplier and freight forwarder.
The operation of the company needs money, and the wages of employees also need money, but the capital chain is completely broken and the platform cannot raise money. He was so stressed that he committed suicide on impulse.
It is worth noting that the truth of this news has not been confirmed.
But it is enough to glimpse the anxiety and frustration of Amazon sellers-they were still making money yesterday, but today they have closed their stores and are on the verge of bankruptcy!
The earthquake in this industry began in May this year.
Patterson, one of the "Three Masters of Amazon", has an annual sales of over 5 billion. As a result, the title was sealed overnight, more than 600 best-selling goods were removed from the shelves, and a large amount of funds were frozen, resulting in extremely heavy losses.
On May 9th, Aussie, one of the "four small cities in South China", lost a lot of links in its Amazon store and its account was blocked.
Tianze Information's "There is a tree", the number of blocked sites reached 340, the frozen funds were about10.3 billion yuan, and the number of employees was halved from nearly 2,800 to10.4 million in half a year. Revenue plummeted by 40%-60% in the first half of the year.
A cross-border e-commerce company in Xiamen directly declared bankruptcy liquidation because its account was blocked and it could not see the hope of the industry.
Big sellers suffer heavy losses, and small sellers suffer even more.
Cross-border electronic commerce Association of Shenzhen estimates that at least 50,000 cross-border sellers have been hit by Amazon since May, resulting in a terrible economic loss of 654.38 billion yuan.
Why is Amazon so heartless? There is no life?
Everyone guessed that it was because of the behavior of brushing comments.
In May of this year, it was found that there were more than 6.5438+0.3 million chat messages between merchants and customers, which showed that customers were willing to give favorable comments to merchants in order to obtain benefits, and the data volume exceeded 7 GB.
Amazon has always been intolerant of brushing comments, so it "hurts the killer."
It is wrong to brush comments. But in the face of China sellers crying, Amazon's approach is too decisive?
A blatant double standard? The seller is speechless.
Amazon's title act is very cruel.
Only one product may be suspected of violating the rules, but the whole account will be blocked.
The main account is blocked due to illegal operations such as swiping the bill, so the stores and brands associated with this account are likely to be implicated.
The most terrible thing is that not only is the link removed, but the money in the account is also difficult to take out and will be directly detained by Amazon.
Tongtuo Technology, a subsidiary of ST Huading, has closed 54 stores, with frozen funds reaching 4 1.43 million yuan.
This behavior is very dangerous for the seller.
Because many sellers carry out their daily operations through leveraged logistics fees and supplier payment, that is to say, there is generally not much cash flow.
Once the funds in the account are frozen, the capital chain may be broken. At this time, coupled with bank loans and suppliers' dunning, many sellers were forced to a dead end and fell into the abyss of perdition.
The seller can give a warning when auditing. But why freeze all the funds? This is killing the seller.
In addition, it is still difficult to seal after this title.
According to media reports, the proportion of Amazon accounts unsealed after being blocked is generally 60%-70%. However, this account is blocked, but it may be blocked forever, and the proportion of unsealing may be only about 20%.
Is Amazon too heavy on sellers in China?
Moreover, some sellers have also discovered Amazon's double-label behavior.
Amazon's self-operated account Amazon Basics can blatantly ask for praise in the product card:
However, if the sellers in China put a "favorable cashback" card in the package, they will be sealed immediately.
Is this "only state officials are allowed to set fires, and people are not allowed to light lamps"?
In addition, Amazon swaggered into its own business and formulated strict rules to "bloodbath" China sellers. Isn't that "being a player and a referee"?
Where is the credibility? Where is fairness?
In fact, there is nothing wrong with China sellers being punished for their comments. But there should be a limit to the intensity of punishment, right? Is the punishment itself fair and clear? If all the sellers in China are finished, will Amazon feel better?
Looking around now, we can see the desolation, anxiety and panic of China sellers, unemployment, bankruptcy and even suspected suicide. Is this what Amazon wants to see?
The country has shot, and cross-border e-commerce has been saved!
This wave of titles actually reflects a problem: China sellers are too dependent on Amazon.
Zebao, which produces consumer electronics products on Amazon, earns more than 94% of its total revenue from Amazon.
So is Aoji. From June 2065438 to March 2009, the revenue from Amazon accounted for 75.64% of the total revenue.
It is precisely because cross-border e-commerce sellers in China are extremely dependent on Amazon platform. With a slight ban on Amazon, these cross-border e-commerce companies may go bankrupt directly.
How big are these cross-border e-commerce? Aren't you working for an American giant?
People just raise their hands and slap you, and you are already lying on the ground in pain!
Therefore, if cross-border e-commerce sellers want to fight their way out, the key is to be independent, that is, to build an independent station. Once you are independent, you no longer need to rely on Amazon's income, and you no longer need to envy others.
In fact, many brands have prospered through independent stations.
For example, fast fashion cross-border electronic commerce company SHEIN became the second most popular e-commerce website among American young people last year, second only to Amazon.
In May of this year, it replaced Amazon and became the most downloaded shopping application on iOS and Android platforms in the United States.
According to SHEIN's own disclosure, its platform transaction volume exceeded 8 billion in 20 18 and1600 million in 20 19.
SHEIN's momentum is so fierce that Amazon did not expect it.
In addition, Anke Innovation, a consumer electronics company, achieved an operating income of 6.655 billion in 20 19, becoming the first export e-commerce company in China, with more than 73 million users in more than 0/00 countries and regions around the world.
The success of these independent stations is enough to show the feasibility of self-built independent stations for sellers in China.
Most importantly, in response to Amazon's title boom, the country also made a move and chose to reach out and pull the company off the cliff.
On August 5th, the Notice of Shenzhen Municipal Bureau of Commerce on Organizing the Declaration of Special Funds for the Development of Central Foreign Trade and Economic Cooperation in 20021year showed that cross-border electronic commerce enterprises with certain strength in China (Shenzhen) cross-border electronic commerce Comprehensive Experimental Zone were supported to explore overseas markets through independent sales channels, and their market development ability was strengthened by upgrading their digital level, and enterprises that provided comprehensive supporting services for enterprises to explore markets through the construction of overseas warehouses were supported to declare. A single project will be funded by 2 million yuan, and the maximum reward for a single project can be as high as 3 million yuan!
The state has expressed its support for the development of independent television stations. What are cross-border e-commerce sellers waiting for?
I believe that with the construction and rise of independent stations, cross-border e-commerce sellers in China will surely usher in hope and dawn. At that time, what can I do, whether Amazon is blocked or frozen? He is forced by him, and the breeze blows the mountains. He lives alone, and the bright moon shines on the river! "
Author: Feng Qing