1983, the first to develop and produce breast-fed milk powder (infant formula);
1986, taking the lead in creating and popularizing the urban-rural joint model of "cows going to the countryside and milk going to the city";
1993, taking the lead in implementing brand operation and group strategic operation;
1995, the first to broadcast an advertisement in prime time on CCTV 1 channel;
1996, taking the lead in introducing CI system in the same industry.
In August 2005, Sanlu brand was rated as one of the 500 most valuable brands in China by the World Brand Lab, and was rated as the most competitive brand in the market by the Ministry of Commerce in 2007. "Sanlu" trademark was recognized as "China well-known trademark"; Products sell well in 3 1 province, city and autonomous region. In 2006, it ranked first in the dairy industry of "Top 100 Enterprises in China" selected by internationally renowned magazine Forbes. Appraised by China Brand Assets Appraisal Center, the brand value of Sanlu reached 654.38+04.907 billion yuan.
Adhere to scientific and technological progress and win the brand. The enterprise has successively passed ISO900 1, ISO 1400 1 certification, GMP audit and HACCP certification, and obtained the national laboratory accreditation certificate and the title of national recognized enterprise technology center, which laid a solid foundation for Sanlu products to go global. Adhering to the road of "combining science, education and enterprises", the Group cooperated with 6 national/kloc-0 scientific research institutes, and hired 28 experts in food, nutrition, animal husbandry, finance and enterprise management at home and abroad as consultants to carry out scientific and technological innovation, continuously improve product quality, and form Sanlu products with unique flavor and reasonable nutrition, which are deeply favored by consumers. There are 9 series and 245 varieties of Sanlu products, which meet the nutritional and health care needs of different age groups and special people.
Adhere to the new road of industrialization that integrates economic, social and ecological benefits. Through the implementation of capital operation, with property rights as the link and brand as the banner, it has successively held shares, joint ventures and cooperated with more than 30 enterprises in Beijing, Hebei, Tianjin, Henan, Gansu, Guangdong, Jiangsu, Shandong, Anhui and other provinces and cities, and revitalized assets of more than 654.38+08 billion yuan, enabling more than 30,000 laid-off workers to re-employment, and all the group enterprises have made profits and become local large profits and taxes. In order to cultivate its own milk source base, Sanlu Group has explored the intensive management mode of "four unifications and one concentration" and the scientific management mode of "dairy ecological breeding garden", "dairy apartment" and "dairy care center", which has effectively promoted the great development of dairy industry. At present, more than 800,000 cows are raised, with a daily output of 6,800 tons of fresh milk. Dairy farming has spread all over 130 counties (cities, districts) and more than 5,500 villages, which has driven more than 60,000 farmers to develop dairy farming, absorbed more than 800,000 rural surplus laborers by extending the industrial chain, and made them embark on the road of getting rich and running towards a well-off society. Sanlu has comprehensively promoted the production technology of silage corn in the national milk source base. Cows digest more than 3 million mu of corn every year, resulting in good ecological benefits.
On June 15, 2006, the joint venture between Sanlu Group and Fonterra Group of New Zealand, one of the largest dairy manufacturers in the world, was officially put into production, which marked a key step for Sanlu to "aim at the international leading level and rank among the world's advanced ranks".
On June 8th, 2008, 65438+1October 8th, in the Great Hall of the People, the Central Committee and the State Council held a grand national science and technology awards conference. China dairy's 20-year national science and technology award vacancy has finally been broken-Sanlu Group's "New Generation Infant Formula Milk Powder Research and Its Supporting Technology Innovation Integration Project" won the national science and technology progress award in one fell swoop.
Sanlu has been driving at a high speed in the fast lane, creating an exciting "Sanlu speed" and achieving leap-forward development. Since the Seventh Five-Year Plan, the main economic indicators of enterprises have increased by more than 30% annually. In 2003, the tenth five-year plan of the Group has been realized. Standing at a new historical starting point, Sanlu has formulated the development plan for the 11th Five-Year Plan, that is, adhering to the "three goals", consolidating the "one foundation", amplifying the "one advantage", cultivating the "five new growth points" and upgrading the "five capabilities and three levels", which is referred to as "31553 for short.