According to the prospectus of Extreme Rabbit, in 2022, the parcel volume of Extreme Rabbit Express in China market accounted for 65,438+00.9%. Judging from the market share ranking of express delivery companies in 2022, Zhongtong (22.1%) >; Dayun (15.9%) > Tong Yuan (15.8%) > Shentong (11.7%) > SF (10.0%), the market share of Polar Rabbit has surpassed SF and is approaching Shentong.
"One year online, two years expansion, three years listing" is a description of the rapid development of polar rabbit in recent years. This time, Polar Rabbit handed it over to the Hong Kong Stock Exchange, indicating that it was ready for listing.
Extremely rabbit is the darling of capital. According to the prospectus, from July 20 17 to May 2023, Extreme Rabbit has completed 9 rounds of financing. One month before submitting the prospectus-May 12, Extreme Rabbit completed the D round of financing. The investors of Extreme Rabbit include Tencent, Apollo, ATM, D 1, Gaoyao Investment, GLP, Sequoia, Temasek, Saichang, CMB International, etc. And gathered a number of well-known investment institutions at home and abroad.
In the express delivery market in China, there are giants such as EMS, SF Express, Three Links and One Reach, and JD.COM. Competing in a red sea. Why does a rabbit suddenly appear, dare to challenge the giants, and stir and change the competitive pattern of the industry by its own efforts?
Reasons for the success of polar rabbit express delivery
In addition to relying on the low-cost killer, relying on the rise of Pinduoduo, Extreme Rabbit did two things right, which is the key to its rise. However, from the perspective of new products and wealth, it has done many other things besides the strong growth of rabbit business itself.
First, expand contacts, extremely rabbit buy buy to buy. 202 1 10, Polar Rabbit acquired the domestic express delivery business of Best Group. In May, 2023, SF transferred its business Wang Feng Holdings to Polar Rabbit, which made Polar Rabbit's basic business in China bigger and bigger.
Recently, there is news in the market that SF is about to take a stake in Extremely Rabbit. It is said that SF Holdings is in contact with Polar Rabbit for investment matters, or will take a stake in Polar Rabbit at a ratio of 1% to 2%, which has once again attracted attention.
Second, the rapid rise of polar rabbit lies in the choice of regional agency mode. Extreme rabbit chooses the mode of regional agent to seize the market quickly. According to the prospectus of Polar Rabbit, as of February 3, 2022, 65438, Polar Rabbit had 104 regional agents and about 9600 network partners.
Extreme Rabbit also has 280 transshipment centers and more than 865,438+000 trunk transport vehicles, including 4,020 self-owned trunk transport vehicles, more than 3,800 trunk routes and more than 26,5438+000 delivery outlets.
In this way, a courier company started in Southeast Asia, entered the China courier market with a large number of giants, and rose by counterattack. Not only has it developed into a showstopper in the industry, but it has also become a dark horse in the industry.
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