That is, that summer, he sat with his friend Yuan Ganlong, who lives in a nearby neighborhood, and talked about the hottest mobile Internet.
Although at that time, many families in the mobile phone industry were still focusing on the "last bucket of gold" in the field of feature phones, compared with a large number of Internet companies intending to migrate to the mobile Internet (even today, there are still new feature phone brands emerging in Shenzhen Huaqiang North), the sense of urgency generated by Zhao and Yuan may be directly related to their position in the long industrial chain of feature phones.
In 2000, Nai entered the mobile phone industry as one of the co-founders of Jiasheng Lianqiao, the earliest mobile phone design company in China. Since then, he has served as the co-founder and vice president of e28, the earliest smart phone solution company in Shanghai, responsible for marketing. Yuan Ganlong was the global product manager of Lucent. In 2004, he joined Qi Long Science and Technology as the vice president of R&D, and led the establishment of a scheme design team based on MTK platform. After Qi Long went public, he left his job in 2008 and started a startup company to develop MID solutions.
When these two people get together, it was only from the sigh that the homogenization competition between mobile phone manufacturers in the era of functional mobile phones caused by MTK's turnkey model made the solution design company face more and more difficult survival bottlenecks, but chatting and chatting, the topic turned to the mobile Internet.
Obviously, from the perspective of the solution design company, in the era of functional machines, because MTK's turnkey technology has solved the most basic work of integrating all built-in functions into mobile phones, all they can do is to add a "beautiful coat" outside. This meticulous division of labor, when using the scale effect to minimize the cost, just met the most basic needs of domestic consumers at that time, such as "calling, texting, cheap price and dazzling appearance".
However, this standardized and large-scale approach itself runs counter to differentiation and personalization. This means that it is difficult for functional mobile phone manufacturers who choose MTK to establish their own brands through the differentiation of experience from the beginning, and further convert them into product premiums and profits.
After entering the era of smart phones, both the iOS system with subversive experience and the open source Android system have opened a new door for domestic mobile phone manufacturers and solution design companies. This makes Zhao and Yolanda from mobile phone scheme design and UI/UE design see new opportunities.
At the end of this conversation, Yuan Ganlong said with great excitement: "Mobile Internet will be the best industry in China in the next three to five years. If you don't go in now, you will only become an ordinary mobile Internet user in three years. " Going in is to provide more localized software and services on the Android platform, that is, to do the secondary development of the OS operating system of Android phones.