Business philosophy: market-oriented, customer-centered, providing consumers with green, high-quality and nutritious oil products and improving people's health.
Enterprise spirit: honest and trustworthy, realistic and innovative; Unite and forge ahead, pursue Excellence; Always be grateful and repay the society.
Corporate vision: Build a century-old brand of China oil and set up the banner of China healthy and assured oil industry.
Corporate style: pragmatic and efficient, striving for perfection.
Corporate values: love, honesty, innovation and dedication.