It is best to analyze the "one" case of small and medium-sized enterprises applying third-party logistics. . This is a small and medium-sized ente
It is best to analyze the "one" case of small and medium-sized enterprises applying third-party logistics. . This is a small and medium-sized enterprise.
The Strategic Choice of Kelon, a Third Party Logistics Enterprise
At present, China is becoming the world home appliance manufacturing center. Compared with international first-class enterprises, logistics is the last and most promising link for manufacturing enterprises to reduce costs and improve efficiency. Kelon established a home appliance logistics platform by participating in a professional logistics company and using the capital link between home appliance manufacturers and logistics service providers, which created a path for domestic home appliance enterprises to transform into third-party logistics.
The third party logistics is a strategic choice.
Since 2002, Kelon has integrated the refrigerator industry in China, and successively acquired Jinuoer Electric Appliances in Jilin, ariston Equipment in the Far East and Xineng Refrigerator in Hangzhou, and invested in the construction of refrigerator production bases in Hangzhou and Zhuhai respectively, forming refrigerator production bases and air conditioning production bases in Shunde and Zhuhai. In two years, we have gathered130,000 refrigerators, ranking first in Asia and second in the world. At the same time, Kelon has made remarkable progress in the process of internationalization. In the past two years, Kelon has cooperated with world-famous brands such as Whirlpool and Electrolux, and its international marketing network has covered more than 90 countries and regions around the world. The annual export of 200/kloc-0 is 67 million dollars, and now it has reached 500 million dollars. Through industrial integration and expansion at home and abroad, Kelon has put forward higher requirements for the breadth and depth of logistics management. The original logistics system has fallen far behind the needs of development, so optimizing the value chain and introducing third-party logistics have become Kelon's strategic choice.
Capital to build a domestic third-party logistics platform
In 2002, Kelon, COSCO Guangdong Company and Wuxi Little Swan Company jointly established China Guangzhou Anteda Company. Kelon Group controlled the company's logistics price management and unified the logistics business to Anteda Company. At the same time, Kelon and Wuxi Little Swan have formed a complementary strategic relationship, making full use of third-party logistics.
The introduction of third-party logistics has brought four optimizations and two extensions.
The first optimization is logistics organization integration and process optimization. It has changed the independent operation system of refrigerators, air conditioners, freezers, small household appliances and affiliated logistics in the past, and merged into a logistics department according to the professional logistics department. The number of personnel decreased from 100 to more than 50. Simplify the operation process, introduce "5 156 logistics operation information system", and unify the management of transportation plan and storage plan in the whole process database to realize inventory in transit and effective tracking; The second is the integration of logistics and transportation and system optimization. The company originally had its own fleet. After the restructuring, it was all put into the market. Through joint bidding, the trunk transportation of Kelon refrigerators, air conditioners, freezers and small household appliances was integrated, and the reverse logistics of strategic partners was bundled for bidding, which integrated procurement logistics, production logistics and distribution logistics and improved the overall efficiency and benefit of logistics. Third, the integration of logistics and warehousing, resource optimization. According to the production plan, adjust the original business radius in time, and form the storage and delivery areas of the four major products by changing warehouses, changing warehouses, and focusing on small products, centralized management and inviting strategic partners. The fourth is the integration of overall information resources and the optimization of efficiency.
Two extensions: First, logistics extends to secondary distribution. The competition of household appliances in big cities is very fierce. At present, Kelon will push refrigerators and small household appliances to the countryside. According to the marketing strategy of comprehensive coverage of high, medium and low end, Antaida Company tries to develop secondary distribution business in some key cities to realize a virtuous circle of guiding distribution through sales and promoting sales through distribution. The second extension is the extension to external logistics. On the basis of Kelon and Little Swan Logistics, Antaida has developed businesses such as Electrolux and Whirlpool.
International third-party logistics cooperation plays an important role.
In the process of Kelon moving towards the international mainstream home appliance manufacturer, international third-party logistics plays an important role. On the one hand, enterprises need to rely on the global logistics network and perfect service experience of international third-party logistics; On the other hand, the rapid development of Kelon has attracted the attention of international third-party logistics enterprises, and now some world-class shipowners have become the main partners of Kelon Logistics.
The strategic cooperation between Kelon and international home appliance enterprises in the field of design and manufacturing also extends to the field of logistics. For example, Kelon is a joint venture with Maytag. This company purchases refrigerators from Kelon and sells them abroad, all of which are completed by third-party logistics and fourth-party logistics. The whole supply chain is served by these two professional logistics companies.
At present, Kelon is in contact with some well-known foreign logistics companies such as Maersk Logistics and KLINE to carry out extensive global logistics cooperation, making international third-party logistics an important force in Kelon's internationalization strategy. Kelon, as a manufacturing enterprise, is using logistics to bring better benefits to itself, and logistics enterprises are also getting rich returns in the process of providing services to manufacturers.
Second, the differences and characteristics of self-operated logistics, specialized subsidiary logistics and third-party logistics.
Enterprise self-supporting logistics refers to the establishment of a special logistics department within the production enterprise, which is responsible for the logistics management within the enterprise. The advantage is that they know their own business and are familiar with all aspects of the environment and business links. The disadvantage is that we don't know enough about logistics management, and the management is limited, so we can't be professional and refined.
Under the background of increasingly fierce competition and social division of labor, logistics outsourcing has obvious advantages, which are embodied in:
1. Enterprises focus on their core business. Because the resources of any enterprise are limited, it is difficult to become an expert in everything. To this end, enterprises should concentrate their main resources on their main business and leave auxiliary functions such as logistics to logistics companies.
2. Flexible use of new technologies to realize the exchange of inventory information and reduce costs.
3. Reduce investment in fixed assets and accelerate capital turnover. Enterprises need to invest a lot of money to buy logistics equipment and build professional logistics equipment such as warehouses and information networks.
These resources are a heavy burden for enterprises lacking funds, especially small and medium-sized enterprises. If you use a third-party logistics company, you can not only reduce the investment in facilities, but also liberate the capital occupation of warehouses and fleets and speed up the capital turnover.
4. Provide flexible and diverse customer services to create more value for customers.
Of course, compared with self-operated logistics, third-party logistics will bring many disadvantages to enterprises while providing the above convenience. Mainly includes:
1. Enterprises cannot directly control logistics functions;
2. The accuracy and timeliness of supply cannot be guaranteed;
3, can not guarantee the quality of customer service and maintain long-term relations with customers;
4. Enterprises will give up developing logistics expertise.
For example, when enterprises use third-party logistics, employees of third-party logistics companies often interact with your customers. At this time, the third-party logistics company will improve the overall image of the third-party logistics company in the eyes of customers by spraying its own logo on the means of transportation or letting employees wear uniform clothes, thus replacing your position.
(2) Extended reading of logistics examples of specialized subsidiaries:
Basic way
According to the way of developing logistics abroad and the basic practice of logistics development in China, the basic way to develop third-party logistics in China can generally be the third-party logistics enterprise.
Divided into the following categories:
There are two basic ways for logistics enterprises to develop third-party logistics:
First of all, we can consider gradual development, accumulate resources and operational management experience through our own logistics business, and then develop into a professional integrated logistics operator to provide comprehensive logistics services for small and medium-sized enterprises.
Secondly, we can consider leap-forward development, integrate resources with small and medium-sized enterprises through alliance contracts, rapidly expand logistics capabilities, and become a professional third-party logistics enterprise.
(1) policy approach. There are some obstacles for logistics enterprises to develop third-party logistics for small and medium-sized enterprises. Governments at all levels should formulate incentive policies, actively guide them, create a favorable policy environment from credit and financial policies, effectively support and guide small and medium-sized enterprises to actively reorganize, give full play to their resource advantages, and start and promote the development of third-party logistics for small and medium-sized enterprises.
(2) Market law. With the development of small and medium-sized enterprises, the demand for logistics is increasing. Logistics enterprises should deeply study the development law of small and medium-sized enterprises' logistics, take demand as the guide, and promote the development of third-party logistics quickly and effectively.
(3) Enterprise method. The development of logistics can create value and benefit, which is the basic driving force for logistics enterprises to lead themselves to develop third-party logistics.
(4) Social approach. The development of third-party logistics needs the active cooperation and support of the whole society. Under the action of various social forces, industrial linkage and all-round development can be realized.