ETW seems to be dominated by small languages, but it has no advantage in European and American markets. Is your main customer a small language? Anyway, it seems that not many people use it.
Hayes Shangzhou is engaged in integrated marketing of foreign trade, has cooperation with google and FB, and has advantages in scale and strength. It depends on whether their promotion method is suitable for your product and whether it has advantages with your product itself.
As for global trade, some people say yes, others say no, and it seems to be mainly aimed at search engines, so you should make sure whether your products are suitable for search engines.