First, banks are constantly innovating in their business and developing towards integration.
Second, banking financial institutions and non-banking financial institutions continue to integrate, forming a larger compound financial institution.
Thirdly, M&A has become an effective means for the adjustment of modern commercial banks.
Financial institutions have broken through the specialized business model and embarked on the road of comprehensive financial business. Mainly in relaxing restrictions on financial institutions, non-financial institutions and asset portfolios, allowing banks. Non-financial institutions operate a wider range of financial services. Now similar financial institutions have begun to invade the business fields of their peers.
Forward-looking Industry Research Institute's Analysis Report on Market Foresight and Investment Strategic Planning of China Asset Management Industry puts forward three suggestions for financial institutions to enhance customer loyalty of bank asset management.
Strategy 1: Accelerate the launch of high-quality wealth management products, shorten the time interval between the launch of similar products with other banks, and strive to "lead" the market launch.
Strategy 2: At present, many banks mainly consider the total assets of customers and their contribution to the bank's profits in customer segmentation, which easily leads to the neglect of customers' own financial needs. In this regard, it is necessary to introduce a dynamic file tracking management system for target customers, and pay more attention to sub-variables such as customer life cycle and risk preference, which has a positive effect on stabilizing the inherent customer base and improving the comprehensive rate of return.
Strategy 3: This is the highest level that banks are committed to developing customer relationships. Account manager is the most direct and effective way to promote banking services. Customers trust the bank, first of all, trust the account manager who serves them.
Banks are financial institutions and enterprises. The reason why it is an enterprise is that it has * * * similarities with general industrial and commercial enterprises. The same characteristics of enterprises are: engaging in direct business activities, having certain funds, independent accounting, and making profits through business activities. Banks have all the characteristics of enterprise departments and are the necessary links to realize capital circulation.
The special interests of banks can be roughly summarized into two kinds: the interests obtained from the characteristics of the industry, that is, they can conduct business activities without investing a lot of their own capital and earn considerable profits. Thanks to state intervention, it is closely related to state power. Special risks of banks: As a special enterprise engaged in monetary credit, the relationship between banks and customers is not a general relationship of commodity buying and selling, but a credit relationship centered on lending. In commercial activities, this relationship is manifested in lending based on credit and conditional on repayment of principal and interest, that is, banks are in debt to the public in the form of deposits and financing enterprises in the form of loans.