Although Wal-Mart has repeatedly reduced its advertising expenditure in order to reduce costs, it still gives generously to various public welfare undertakings. No pains, no gains. Wal-Mart's long-term investment in public welfare activities and its unique creativity have greatly improved its brand awareness and successfully shaped its outstanding image in the eyes of consumers.
Company purpose:
Wal-Mart put forward the aim of "helping customers save every penny" and realized the promise of the cheapest price. The company always adheres to the principle of "service is superior to others and employees are different" to provide customers with new enjoyment of super-first-class service. When you walk into Wal-Mart, customers will feel at home.
Third, Wal-Mart promotes the new concept of "one-stop" shopping. Customers can buy all the goods they need in the shortest time and at the fastest speed. It is this fast and convenient way of shopping that attracts modern consumers.
Reference to the above content: Baidu Encyclopedia-Wal-Mart