1.** Function classification:
According to the function of packaging, it includes protection packaging, transportation packaging and sales packaging. Protective packaging focuses on protecting products from damage during transportation and storage. Transport packaging focuses on convenient handling and transportation, while sales packaging emphasizes attracting customers' interest in the retail environment.
2.** Material classification:
According to the materials used in packaging, it is classified into paper packaging, plastic packaging, metal packaging and glass packaging. Different materials have different characteristics and are suitable for different types of products and markets.
3.** Table classification:
According to the shape and structure of packaging, it includes boxed, bagged, canned and bottled. Different forms of packaging have different advantages in the process of product display, storage and use.
4.** Market positioning classification:
Classify products according to market positioning and target audience, including high-end luxury packaging, mass market packaging and children's product packaging. Different market positioning requires different design styles and elements.
5.** Classification of environmental protection:
According to the impact of packaging on the environment, it is classified into degradable packaging, recyclable packaging and unpackaged design. This classification focuses on the impact of packaging on sustainable development.
6.** Seasonal classification:
Design packaging according to different seasons or festivals, including Christmas packaging, Spring Festival packaging and so on. This classification emphasizes the combination of packaging and seasonal sales activities.
7.** Brand style classification:
According to the brand style and image, it includes a unified brand visual image and a specific series of packaging. This helps to strengthen the brand image and enhance brand awareness.
These classification forms help designers to formulate appropriate packaging design strategies according to specific products and market demand.
The above contents were carefully arranged by Zhu Bajie. Com, I hope I can help you.