In the first 32 years, the group operated almost exclusively in Hong Kong, developing large-scale residential complex projects along the subway. In the early 1980s, Hong Kong was troubled by sovereignty issues, and the property market was once in a downturn. Fortunately, the management is cautious and wise. Although the group's business was "once quiet", as the chairman later pointed out, it was still able to make a smooth transition. At present, the Group's business in Hong Kong includes the development of properties for sale and lease, and its property portfolio is diversified, including shopping malls, retail shops, office buildings, residences, serviced apartments and industrial/office buildings in major locations.
1991110 Mr. Chen Qizong took over the post of chairman, foreseeing that the rapid economic growth in the mainland would bring a once-in-a-lifetime development opportunity. Under its far-sighted leadership, the company launched the mainland expansion strategy and wisely concentrated on "the best location of a populous city" to develop commercial real estate projects. 1992 took the lead in entering Shanghai and built two landmark projects-hang lung plaza and hang lung plaza.
With the successful experience of two projects in Shanghai, the Group has formed a unique development strategy, buying large areas of land in densely populated cities, hiring top architects, building world-class commercial comprehensive projects with advanced sustainable development facilities, and providing excellent management. The group's footprint has been extended to Shenyang, Jinan, Wuxi, Tianjin and Dalian. Hang lung plaza, the Imperial Capital of Shenyang, is the first world-class commercial comprehensive project of the Group outside Shanghai. It was completed and put into use on June 26th, 20th10. The next investment project to be launched on 20th10 is hang lung plaza, Jinan. All new projects are named after "hang lung plaza". Since its successful development in Shanghai, "hang lung plaza" has become a well-known brand in the mainland, and is synonymous with the top fashion products and high-consumption brands in the world.
With its outstanding achievements in the Mainland, the Group is striding towards the "golden age" described by Chairman Chen Qizong, starting from the founder's good corporate culture, excellent corporate governance led by the excellent board of directors and excellent and loyal management team. The Group will continue to expand its business in the Mainland with the goal of becoming the most respected company to develop and hold world-class comprehensive commercial projects in the Mainland.
As early as the early 1990s, the Group entered the real estate market in China Mainland, and the first investment at that time laid the future business development direction of the Group in China Mainland. The group's strategy in Chinese mainland is to develop the best quality properties in prime locations in major cities. At present, the Group has two large-scale investment properties in Shanghai: Ganghui Plaza, which integrates shopping malls, office buildings and residences, and hang lung plaza, which integrates shopping malls and office buildings. Based on the success of the Shanghai project, the company is developing similar real estate projects in other major cities such as Shenyang, Jinan, Tianjin, Wuxi and Dalian. We will not only continue to expand our business in mainland China, but also invest in the property portfolio in the local market, and aspire to be the most outstanding property developer in these two markets. 20 1 1 may
Hang lung plaza, located in Dalian, won the 20 1 1 year international real estate award "Best retail building project in Asia Pacific" and "Best five-star retail building project in China".
20 1 1 February
The 2009/ 10 annual report of Hang Lung Real Estate won the 24th International Mercury Award.
"Annual Report Comprehensive Performance Gold Award (Real Estate Developers Group)".