Introduction to ASD

Zhejiang ASD Electric Appliance Co., Ltd. (hereinafter referred to as ASD) is a joint-stock enterprise integrating R&D, cookware and small kitchen appliances manufacturing and sales. The company was established in 1993, located in Wenling City, Zhejiang Province, with a registered capital of180 million yuan, and its production bases are located in Wenling City, Zhejiang Province and Anlu City, Hubei Province. At present, the total assets are 1 1 100 million yuan, covering an area of 500,000 square meters and employing more than 5,000 people. In 2007, the sales revenue reached 2 billion yuan, and the annual export earnings exceeded 1 billion dollars. At present, it has developed into a modern high-tech enterprise integrating scientific research and development, information integration, production support and marketing, with advanced equipment and the latest technology at home and abroad.

Asda Company is committed to the research, development, production, sales and service of non-stick cookers, pressure cookers, hard cookers, stainless steel pot, ceramic pot, knives, cups and tableware. At present, it is one of the largest kitchenware production bases in China.

The company has more than 8,000 employees, and senior technicians account for 20%. It has world-class key equipment and core technologies applied to various production lines. Is a high-tech enterprise in Zhejiang Province, with an annual output of 36 million sets of cookware. With dozens of patents, it is one of the authoritative drafting units of non-stick boiler industry standard and pressure cooker national standard. Since 1999, "ASD" cookware products have won numerous awards.

65438+September 0999, quality system certification;

65438+September 0999, Zhejiang Famous Brand Certificate;

From 2000 to 2003, Zhejiang Rongda Information Consulting Co., Ltd. was awarded AAA corporate credit rating for four consecutive years;

200 1, "five batches" key enterprises in Zhejiang province;

200 1 February, a famous trademark in Zhejiang province;

200 1 10, a high-tech enterprise in Zhejiang province;

200 1, 65438+February, Zhejiang key enterprises of fist products 100;

200 11,China product promotion evaluation center, 2001international quality inspection, products with reliable quality;

In July 2002, the products were rated as "Top Ten" brands;

June 2002, 5438+00, total quality management certificate;

June 2002, 5438+00, quality system certification;

June 2002, 165438+ 10, Zhejiang Enterprise Technology Center;

In March, 2003, after-sales service double guarantee enterprise;

From June 5438 to February 2003, Zhejiang patent demonstration enterprise;

From June 5438 to February 2003, Zhejiang Province was an outstanding enterprise in technological innovation;

From June 5438 to October 2004, it was a well-known firm in Zhejiang Province.

In February 2004, China was a well-known trademark;

In June, 2004, Zhejiang Province, the integrity of the demonstration enterprises;

In September, 2004, 65438+February, 2007, the non-stick pan was appraised as a national inspection-free product.

After re-evaluation in September 2004 and September 2007, the non-stick pan was a famous brand product in China.

June 5438+October 2005 10, stainless steel pot national inspection-free products;

In June 2005, 1 1, one of the top 50 high-tech enterprises in Zhejiang Province;

In June 2006, China 100 was the most valuable well-known trademark;

In April 2006, Zhejiang province focused on cultivating and developing export famous brand enterprises;

In April 2007, recommended export brands;

In August 2007, the import and export enterprises were on the red list;

In September 2007, the pressure cooker was a famous brand in China;

200 1, re-evaluated in February 2008, a well-known firm in Zhejiang province;

In August 2008, nine departments including Zhejiang Anti-smuggling and Coastal Defence Port Office;

June, 2008165438+June, 20081October, the province's public opinion work was reported directly;

June, 2008165438+June, 20081October was the leading enterprise in the manufacturing of metal kitchenware and tableware;

In June 2008 +065438+2008 10, the customs implemented AA system management;

June 5438+February 2008, Zhejiang Foreign Trade and Economic Cooperation Department;

From June 5438 to February 2008, China was an outstanding enterprise in the daily hardware industry for 30 years of reform and opening up;

June, 5438+February, 2008, the national advanced collective of hardware products industry;

200110 was re-recognized in August 2006 and re-recognized as a high-tech enterprise in Zhejiang Province in August 2009;

In May 2009, 2009 Zheshang Social Responsibility Award;

In July, 2009, the sole supplier of health cookware for the joint pavilion of private enterprises in the World Expo (China);

In August 2009, Zhejiang Green Enterprise;

In August, 2009, Zhejiang Province, leading enterprises in the industrial sector;

June, 5438+February, 2009, a provincial-level customer file management demonstration enterprise;

20 10, Zhejiang industrial circular economy demonstration enterprise;

20 10 1, the fourth batch of national intellectual property pilot units of enterprises and institutions;

20 10, Top Ten Light Industry Enterprises in China in 2009;

20 10 June, outstanding enterprise in China cookware industry;

20 10 July, Astar electric kettle was "the top ten most competitive national brands in China";

2011March, key high-tech enterprises in the national torch plan;

April, 20 1 1, AAA customers 2010;

May 20 1 1 20 10 Top Ten Light Industry Enterprises in China;

20 1 1 August, China was one of the top 500 private manufacturing enterprises (454).

Astar became the first enterprise in China to pass this standard.

According to the annual statistics of china national hardware association, the comprehensive market share of "Astar" brand non-stick cooker and "Astar" brand pressure cooker ranks first and second respectively. In Wal-Mart, Carrefour, Metro and other international chain stores, the sales of similar products are the first, and they have been included in the global procurement system of these international chain stores. At the same time, ASD has made great achievements in overseas market development, and its products are exported to more than 30 countries and regions such as the United States, Japan, Europe, Taiwan Province Province and Hongkong.

It is the unremitting pursuit of ASD people to comprehensively improve the quality of human life! Create a world-class cooker brand

Create healthy kitchen products and improve the quality of human life.

Asda Group, one of the top three cookware industries in the world, is a national large-scale enterprise group and a provincial high-tech enterprise integrating R&D, production and marketing of cookware, kitchen appliances and auto parts. Founded in 1987, the company has six R&D and production bases in China, with total assets of/kloc-0.8 billion yuan, covering an area of 700,000 square meters and more than 8,000 employees. In 2007, the sales revenue was 2 billion yuan, the foreign exchange earned by export was 65,438+/kloc-0.3 million dollars, and the profit and tax was 236 million yuan.

The company participated in the drafting of five national or industrial standards, such as non-stick cooker, lampless cooker, aluminum pressure cooker, stainless steel pot pressure cooker and electric pressure cooker, and obtained patents 193. It has many national reputations, such as 1 China well-known trademark, two China famous brand products, two national inspection-free products, import and export "red list" enterprises of the General Administration of Customs, and export brands recommended by China Electromechanical Industry Chamber of Commerce. The company has passed ISO900 1 certification, ISO 1400 1 certification, CCC certification, German GS certification, American UL certification, Swiss SGS certification, Japanese SG certification and many other international certifications.

The production capacity of cookware of the company ranks in the forefront of the world, and the domestic market share of non-stick cookers and pressure cookers ranks in the forefront. The products sell well in more than 60 countries and regions in the world/kloc-0, and the export volume ranks first in the same industry in China. According to the evaluation of China Brand Research Institute, the brand value of ASD reached 65.438+0.6 billion yuan, and it entered the list of 654.38+0.000 most valuable famous trademarks in China.

Taking building a century-old national brand as the corporate mission and adhering to the cultural concept of "Astar loves thousands", Astar has drawn a new blueprint for development in the next five years, implemented capital operation and international brand strategy, and planned to achieve a total income of 8 billion yuan by 20 12. Among them, the domestic market scope of cookware reached 2 billion yuan, the international market scope reached 2 billion yuan, the sales scope of small kitchen appliances reached 2 billion yuan, and the sales scope of auto parts reached 2 billion yuan. All ASD people are determined to carry forward the enterprise spirit of "We must do our best", take the satisfaction of customers, employees, shareholders and society as the eternal pursuit, and strive to make Asda the most influential national brand in China.