Message from Chairman of Anhui Tourism Group Co., Ltd.

Over time, there is always historical inheritance and accumulation; The glory of the times needs the guidance and call of culture. Anhui Tourism Group Co., Ltd. is a provincial state-owned enterprise approved by the provincial people's government and established after two major strategic reorganizations in 2003 and 20 1 1. It is also a large-scale modern service enterprise with diversified investment, cross-regional development, multi-format operation and multi-cultural elements in specialization and cooperation. In the past ten years, Anhui Tourism Group has seized the opportunity and met the challenge. Since the strategic reorganization in 2003, under the guidance of the national strategic policy of "cultivating tourism into a strategic pillar industry of the national economy", Anhui Tourism Group has actively explored the road of scientific development with the characteristics of tourism groups, effectively responded to the increasingly fierce competition in the three major markets of tourism, grain, commerce and real estate, and successfully embarked on a new path of "complementary main industries, plate linkage, industrialized operation and headquarters-driven", ranking among the top 20 tourism groups in China for three consecutive years. Reviewing the struggle course of Anhui Tourism Group is a magnificent picture depicting the course of "hard struggle" and a historical monument embodying the spirit of "overcoming difficulties and forging ahead". In recent years, Anhui Tourism Group insists on leading enterprise development with advanced culture, actively explores effective ways of enterprise culture construction, and carries out a series of cultural construction, cultural infiltration, cultural propaganda and cultural practice activities, which provides spiritual and cultural support for the group company to successfully realize the goal of "promoting leapfrog development and building a powerful group". Standing at a new historical starting point, with the accelerated rise of Anhui economy, Anhui Tourism Group, as a large provincial enterprise, shoulders the mission of creating an infinitely better life. In order to achieve the goal of the Twelfth Five-Year Plan, we must clarify the management concept of enterprise survival and development, re-refine and absorb new cultural elements, establish a corporate culture that unites people's hearts and external image, and accelerate the promotion of enterprise soft power. Culture has increasingly become an important source of enterprise cohesion and creativity, an important factor of enterprise comprehensive competition and an important support for sustainable development. Based on theory and practice, we insist on sublimation in absorption, innovation in inheritance and promotion in integration. After in-depth research and repeated refining, the wisdom of all employees of the group was concentrated, and the corporate culture of Anhui Tourism Group was finally determined as "Xiangyun" culture. We firmly believe that this set of "Xiangyun" cultural system, which embodies the ideological wisdom of employees, will surely lead the group company to "transformation, integration, innovation and harmonious development"! It is our mission to start a journey of happiness and lead a quality life; It is our vision to become a trustworthy and leading comprehensive tourism enterprise group in China. * * * is the combination of * * * destiny and * * * win * * *, which is our core value. In the coming period, Anhui Tourism Group will adhere to the strategic orientation of "taking tourism as the leader, grain merchants as the foundation, real estate as the support and headquarters economy as the core", adhere to the "Xiangyun" culture as the guide, carry forward the enterprise spirit of "tolerance, cooperation, competition and innovation" (4C for short), vigorously implement the multiplication plan, make great efforts to promote the transformation and leap forward, and strive to make Anhui Tourism Group a successful enterprise.