Perfection of enterprise news spokesman system

Improve the quality of spokespersons. In the news spokesperson system, the news spokesperson is the main body, and the quality of the news spokesperson is the key. A competent news spokesman needs to have keen news awareness, rich news knowledge, good ability to control news events and superb artistic skills. We should firmly establish the work consciousness of "news is no small matter, image is life"; We should continue to strengthen our study and constantly improve our policy theory level, language expression ability and communication and coordination ability; Focus on mastering the skills and art of using news release. It is necessary to strengthen the training of company system spokespersons in a planned way.

Improve the quality of news release. Enterprise news release should be targeted, carefully planned, quantity controlled, quality guaranteed, and efforts should be made to enhance the sociality and pertinence of news release content, and to enhance the scientificity and standardization of news release work. It is necessary to closely follow the overall situation of ethnic work and public concern, which is conducive to enhancing and maintaining the corporate image, determining the content of news release, focusing on positive publicity and singing the main theme; It is necessary to enhance pertinence, highlight key points, be few and precise, and avoid being too extensive; It is necessary to combine the characteristics of enterprises, formulate a complete news release plan, clarify the content of the release, unify the release caliber, grasp the release opportunity, choose the release method, optimize the release target, and strive to achieve the best results with me as the main body.

Establish good media relations. We should attach importance to establishing good relations with the media, making friends actively and communicating frequently. It is necessary to strengthen communication and cooperation with the media by establishing contact points, clarifying contacts, and conducting seminars and visits, so as to smooth channels, identify doorways, and be prepared.

Improve the public opinion analysis mechanism. It is necessary to designate a special person to regularly retrieve and collect media reports on enterprises, and establish a dynamic analysis and early warning system for media information. Especially in the period of major emergencies in enterprises, we should always pay attention to the media dynamics and respond quickly.

Establish a post-press release evaluation mechanism. After each news release, it is necessary to sum up in time, evaluate and analyze the forecast and early warning, information sharing, incident handling, quality and effect, find out the shortcomings and problems, improve the news spokesman system, constantly sum up experience and improve the news release effect.