After payment, let's talk about free software. Most of the software we usually use is charged in this way. Let's talk about the added value of users first. For example, we need to download files with a network disk, so we downloaded an APP conveniently. After we started using it, we found that the capacity was very small and the download speed was very slow. This is not useless, but uncomfortable. So you click on your user information and find that you can increase your capacity after opening a member and download it at full speed. This is ... Light users often accept the impact of not paying, but core users must pay a certain fee to unlock their due functions; For example, chat software, chat bubble or software skin are all the same, with few fonts. If you want to unlock more options, you need to recharge your members. This is also a case of user value-added. There is too much news, and a certain degree is a fox.
What about the profits of non-user channels? Friends who use WeChat should have discovered it. I don't know when it started, and WeChat friends circle or WeChat official account began to implant advertisements. These advertisements are one of the sources of income for free software. If a company wants to implant advertisements in this software, it must pay a certain fee so that users can make profits without paying.
These are commonly used charging methods for software. Of course, many "genius" software companies use multiple charging methods at the same time. For example, a software is free to use, but the function is locked after entering the software, and there are many advertisements. Buying the advanced edition can remove advertisements and unlock all functions, so that free users can make money by advertising and core users can make money by buyout. Of course, there are also ways to recharge members instead of buying them out. Want to unlock the function? Don't want advertisements? It's comfortable for you to pay your wallet monthly.
In a profitable way, it will develop vertically, such as the charging method of downloading tools in a mine. Two levels of membership have different effects. Spend more money, you can enjoy more functions, better resources, faster speed, and spend less money. You can only say "usable" without spending money. In addition, there is also a profitable way of bundling installation (2345 barrels) and flow. In fact, it is very normal for software companies to make profits. Server maintenance, software writing and upgrading, and advertising are all expenses. Nothing for nothing. As long as it is not ugly, everyone will gladly accept the money. what do you think?
1, free client, software, games, etc. Generally, the products launched by big manufacturers are profitable through in-house purchase and product placement. There are also some softwares that are not directly profitable. Basically, it is to maintain and maintain its huge customer base, attract new customer groups, and make profits by embedding or bundling other products, which is an indirect profit.
At present, there are two ways for small companies or individuals to make money from free software. One is in-program purchase, such as buying props and levels in the game and buying more functions in the application. Another is to implant advertisements in software, and make money by users clicking on advertisements.
Of course, some developers have a good spirit of sharing and dedication, and developing a software is not for profit for everyone to use.