How to do a good job in public relations marketing for start-up small and micro enterprises

Bian Xiao summed up some problems that should be paid attention to in public relations of small and micro enterprises. First of all, startups should learn to be moderately invisible. It is best to keep a low profile in the early stage of building products and testing the water market, and don't share too much information with VC or other investors. However, paranoid secrecy rarely succeeds, and entrepreneurs also need to let investors share some innovative ideas of the company for the industry to attract investors' interest. Second, learn to market today instead of the future. The success of start-ups comes from execution, and today's behavior often affects the next few months, so companies should publicize what they are doing in detail and avoid discussing the future direction. When competitors start trying to imitate your model, you and the team have already started to deal with the next stage of affairs. Third, when marketing, we should grasp the key points and don't cover everything. Many start-up teams always try to publish a lot of news in each press release, hoping to get better market effect. For example, mixed venture capital financing, acquiring large customers, product features or important milestones. Therefore, entrepreneurs can divide the released news into several parts and provide them to different media. Even if each media gets exclusive coverage, it also ensures the focus of communication. Fourth, don't show your cards too early. For a start-up enterprise, it is very attractive to announce that you are the first in a certain field, but when you show your cards and attract a lot of attention, nothing will make people pay attention to your products again after a while, so the timing of showing your cards is very important.