Department store refers to a retail format that implements unified management in a building, sells several types of goods by floor, location and counter, and provides necessary services for customers to buy.
Shopping center is a multi-functional, multi-format and multi-industry large-scale commercial property, which embodies "one-stop consumption". Generally, it is a group of unified planning building clusters, which integrates many commercial functions such as tourism, shopping, leisure, entertainment, catering and so on.
It is necessary to have a wide shopping corridor and a good moving line design, give full consideration to tourists' rest and parking facilities, form their own attraction by shaping the environment, and combine its architectural aesthetics with commercial functions.
Commercial functional characteristics
The department store is just a shopping place, serving the department store buyers in a specific business circle; Shopping center is a commercial real estate project, which concentrates a lot of commercial resources. Through commercial integration and long-term operation, it will become a commercial center and a prosperous place of property in the city or a wider range, and realize the positioning of urban commercial subjects, the gathering of urban consumer culture and the various values of real estate property demand.
The focus of department store management is commodity combination and promotion, with counter joint operation as the main business and a small number of auxiliary independent services as the support, adopting the combination of counter sales and open-shelf face-to-face sales, and implementing the management of purchase, sale, settlement and storage through unified cashier; The operation and management of shopping centers pay attention to the allocation of business portfolio and the effect of tenant management, with the focus on operating tenants.