China toy market experienced a series of rectification last year. In the face of rising raw material prices and RMB appreciation, toy production costs rose by an average of 20%. Although toy enterprises are under great pressure, the reporter learned at the 103 Canton Fair that foreign businessmen are still optimistic about toys made in China.
"The situation of this year's Canton Fair is better than we expected. After April, the toy market is expected to improve and the number of orders will increase. " Lian Hao of Jiangsu Hongye Co., Ltd. said.
Since the second half of last year, China's toy exports have experienced many twists and turns. European and American countries have continuously raised the safety threshold and initiated a series of recalls of toys from China. The China Municipal Government has also taken a series of rectification measures, canceled the export licenses of unqualified toy enterprises and strengthened the quality inspection of toy production.
According to the data of Guangdong Toys Association, affected by the recall, the toy export of Guangdong in 2007 was 65.438+0.47 billion US dollars, up only 654.38+0% year-on-year. From 1 to February this year, the province's toy exports rose by 43.5%, reaching 17.92 USD. Toy exports began to gradually recover.
Foreign buyers are still interested in toys made in China. "I have participated in the Canton Fair every year since 1985," said Peter Zhuona, a businessman from Sweden. "I clearly see that the quality of goods in China is improving every year."
A buyer from the United States said that although many negative reports about the quality of toys in China had a certain impact on the psychology of American customers last year, it would not affect their actual purchases. "Now parents are very smart, they know what is cheap. If toys will have an impact on children's health, they will definitely not buy them. "
"Our company has an independent quality testing center. We are not worried about the quality of toys, but the price is the key consideration. " She said.
The rising price of raw materials and the appreciation of RMB are the most important factors for the rising cost of toys in China. Since the second half of 2005, the cumulative increase of RMB against the US dollar has exceeded 18%. In the first four months of this year, the RMB appreciated by more than 4%; In April 10, the RMB broke seven against the US dollar in one fell swoop, and the growth rate made many enterprises feel too fast.
Toys are bound to increase in price, which is understood by most foreign businesses. Yan Lulu of Nanjing International Gift Co., Ltd. said that although some foreign merchants will leave or reduce their orders, 80% to 90% of them can accept the new price.
For the increased procurement cost, many merchants said that they would digest it themselves. "Consumers can never pay higher prices for goods, so we can only reduce profit margins." A businessman from England said.
Faced with the increasing export pressure, toy manufacturers are also making every effort to change from simple processing to relying on product innovation, product quality and design to enhance added value.
She of Jiangsu Haiqi Great Wall Co., Ltd. told reporters that their toy robots rely on the core controller and supporting 3D assembly software. "It's hard for others to imitate."
Wang, a toy import and export enterprise in Shanghai, said that the order situation of his company has not decreased this year compared with last year. "Our products have a market all over the world."