LEE is a famous American jeans brand founded in 1889.
From 65438 to 0889, Henry David Lee founded H.D.LEE.Mercantile Company in Kansas City, USA, producing and selling jeans. After more than a century of development, LEE brand jeans have now become one of the three classics of American denim clothing.
Founder H D Li initially opened a work clothes factory, which mainly provided daily work clothes to farmers and workers in the Midwest of the United States. Some classics at that time are still popular today.
The creation process of extended information Lee:
Mr. H.D. Lee founded Lee in Kansas, USA. But at that time, the market for jeans had been occupied by Levi's, 30. Li is more like a child, stumbling to find his own way.
Until 19 1 1 year, H. D. Lee saw the great potential of the work clothes market and introduced the first protective Lee Bib (suspenders), which was also original at that time. Multi-pocket design facilitates workers' work and becomes one of Li's classic models. Since then, Li has occupied a place in the cowboy market.
Lee's iconic event is that during World War I, his long-sleeved work clothes "UNION ALL" were identified as uniforms of the US military, and the company's products became the national image. Since then, we have established cooperative relations with Levi's and herdsman.
Li is not satisfied with this, but ambitious and struggling to move forward. 1924, in order to consolidate its leading position in the field of overalls, Lee introduced a kind of 13oz Li-pound denim, which was specially designed to meet the customers who were pursuing high quality (but still in the category of overalls). This is the 10 1 series that resounds through the cowboy rivers and lakes. At that time, it was in Levi's S501cent, and its position was not bad.
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