Samsung is one of the well-known enterprises in Korea and the abbreviation of Samsung Group, the largest enterprise group in Korea. Here I bring you the main success factors of Samsung. I hope you like it!
First, the reason:
1. Forward-looking investment in semiconductor and liquid crystal panels, building vertical integration advantages beyond brands and technologies. While China enterprises are still pursuing the advantages of technology and brand, the competitiveness of Samsung Electronics has surpassed technology and brand, and established the advantages of vertical industrial integration. Samsung invested or studied the semiconductor and LCD panel industries in the1970s and1980s in a forward-looking way. After a long-term struggle, it was able to rely on the advantages of vertical integration of the industrial chain to start implementing the digital focus strategy in the 2000s.
2. Beyond the efforts of competitors and suicidal countercyclical investment. When Samsung Electronics first entered the semiconductor industry and LCD panel industry, it was a technological laggard. In these fields, it took Samsung about 15 years from technology accumulation, technology learning to technology overtaking. In the process of acquiring technology, Samsung skillfully adopted the methods of purchasing, strategic alliance, hiring international technicians with high salaries, and making long-term large-scale technical personnel training plans, and showed its efforts to surpass its competitors.
3. 1980, in order to improve the technology, Samsung Electronics hired a Korean who had worked in a semiconductor company in the United States at a high salary. At that time, their salary was 4-5 times higher than that of the president. In addition, Samsung has repeatedly implemented countercyclical investment with great courage during the downturn of the industry to prepare for the recovery of the industry, thus surpassing its competitors. Capacity investment in heavy assets industry faces prisoner's game dilemma. Samsung finally crushed its competitors with suicidal courage and countercyclical investment, and won the final victory.
4. Second pioneering spirit to improve product quality and brand image. Since the era of 1988, Samsung has put forward a second venture and made great efforts to enhance Samsung's brand image. After "Second Venture", "New Business Movement" and "Digital Convergence Strategy", Samsung spent nearly 15 years repositioning its brand. During this period, Samsung carried out successful marketing strategies such as sports marketing, but more importantly, Samsung constantly introduced innovative products to improve product quality, and fundamentally got rid of the scale operation mode of mass production and cheap sales.
6. Continue to lay out emerging industries with huge investment prospects. In 20 10, Samsung group issued a "ten-year business plan", which plans to focus on investing in five major fields: solar power generation system, automobile battery, light-emitting diode, biomedicine and medical devices before 2020. As the most important subsidiary of Samsung Group, Samsung Electronics will invest in solar power generation systems, biomedicine and medical devices.
Second, expand reading:
1. Brand culture
Samsung Headquarters 1993, Samsung launched a new company logo plan to celebrate the 55th anniversary of the company's founding and the 5th anniversary of the company's "second venture". Its purpose is to strengthen the competitiveness of the company by matching the attitudes and behaviors of all employees with the goals that the public wants Samsung to achieve. Samsung redefined the company logo to show its firm determination to become a world leader.
The name of Samsung is written in English to expand its global position in the world. The company name is located in the dynamic new Logo design, giving people a dynamic overall image of the company. Its oval shape symbolizes the movement of the world in space and conveys the unique image of innovation and change. The first letter "S" and the last letter "G" partially break through the shackles of the ellipse and integrate the outside and the inside, showing Samsung's desire to integrate with the world and serve the society.
2. Organizational change
With the rapid expansion of Samsung's business, there are too many unrelated diversified businesses, which makes the company have presented a kind of "big enterprise disease", that is, the operating efficiency is not high, and the company's operating performance emphasizes quantity over quality. At the beginning of his tenure, Lee Kun-hee had already seen various problems of Samsung's management, including complacency, old-fashioned thinking and blindly following the trend. In addition, the external environment faced by enterprises has also undergone major changes, and the international competition in various industries is becoming increasingly fierce.
1993, Lee Kun-hee launched an unprecedented change movement in Samsung's history-the new management. He has introduced a series of measures to promote this change:
In terms of changing ideas, it advocates establishing a sound sense of crisis.
From the goal of change, it is obvious that Samsung's goal is a global super enterprise.
In terms of the slogan of change, Li Jianxi put forward the slogan "Everything should be changed except his wife and children", which later became a symbol of Samsung's transformation and a world famous saying.
In terms of changed signals, Samsung changed the commuting time.
In terms of the steps of change, Li Jianxi first asked all senior officials to change from themselves.
In changing the organizational structure, the highest power structure was reorganized.
Put forward to establish a corporate culture in line with the spirit of the times.
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