When it comes to Huarong Supermarket, I believe every Guilin citizen will be familiar with it, because it is located in almost every main street of the city, and many citizens are its frequent visitors. Huarong Supermarket Co., Ltd. is a private enterprise focusing on commercial retail, which was established in 2003. Huarong Supermarket, the predecessor of Huarong Company, was born as early as 1994.
During the period of 14, it developed from a grocery store to a supermarket chain with 66 stores.
From 65438 to 0994, Jison used its facade on Huang San Road to invest 20,000 yuan to open a grocery store, selling daily necessities, and the business was good.
1995, Jison resigned from the company and concentrated on running the grocery store. He still had a facade on Xicheng Road that he couldn't rent out, so he opened a grocery store.
At that time, there were many grocery stores on the streets of our city. Generally, there are only one or two streets, and there are even four or five crowded streets. How to stand out from the fierce competition? Jison is interested in the business model of the former Li Yongde shopping center, which allows customers to choose freely. "This way is different from the traditional department store industry. It is closer to customers and more acceptable." .
So, Jison tried to display some commonly used goods in the store, allowing customers to choose freely. Once the new management model was introduced, it was welcomed by the neighbors, and many people around it gradually formed the habit of shopping in Jison grocery store. The booming business has given Jison confidence in the grocery store. Then, the third and fourth grocery stores opened one after another.
In the late 1990s, Jison went to Hongkong. In Hongkong, Jison first came into contact with supermarket chains. He found that the supermarket chain is very bright and tidy, and the operation mode of self-help shopping makes customers more active and free. "I was very touched at the time. It is impossible for grocery stores to compete with such supermarkets. Fortunately, there were no supermarkets in small and medium-sized cities like Guilin. "
Jison began to transform grocery stores into supermarkets. "The first thing is to increase the variety of optional goods, and then simply cancel the waist cabinet that originally separated customers from sales staff. The store has also been renovated, the air conditioner has been installed, and the interior is brighter. " Officially branded as "Huarong Supermarket", the number of stores has also grown to 20.
200 1 12, China joined the WTO. According to the agreement, the retail industry in China will be opened to the outside world one after another. Since then, multinational retail giants have rushed to the China market. The concepts of large stores and supermarket chains have brought unprecedented impact to our traditional department stores and grocery stores, and the retail industry is facing great challenges.
For Huarong, the original management mode of individual economy has become backward, and not changing it means being eliminated. Jison decided to register the supermarket as a company. "This will make it easier to face competition."
After the company was established in 2003, the introduction of new capital greatly enhanced Huarong's strength, and the number of stores increased rapidly. By 2006, Huarong had opened 55 stores in the urban area. In 2008, Huarong's stores increased to 66, all over the city, and its annual sales also increased, making it a first-class supermarket chain in our city.
At present, more than 40 large international retail enterprises have "landed on the beach" in China, infiltrating and annexing the traditional retail industry in China. How to face the competition of these retail enterprises has become a common proposition faced by domestic retail industry.
"In the future, our development direction is convenience stores." Jison said. He believes that the openness of Guilin is deepening now, Wal-Mart, an international retail tycoon, will settle in our city, and other large-scale stores are likely to land in Guilin in the future. The scale of these hypermarkets determines that they can provide consumers with lower prices at lower cost. Huarong must adjust its business direction if it wants to survive and develop.
"We will take differentiated competition with international giants such as Wal-Mart, and it is the best way to adjust supermarket chains into convenience stores. By reducing the store area and increasing the number of stores, the products with less sales are invited out of the supermarket. This can not only save the cost of the enterprise, but also provide customers with more convenient and accessible services. "
Extended data:
superiority
Advantages of supermarkets, saving people (saving labor and labor costs)
Save land (make full use of business area)
Save money (investment)
Save time (no need to queue, simple procedures)
Clean (especially non-staple food and vegetables)
There is safety guarantee (safer supply)
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