Why can The Bear's Global Adventure be favored by the generation after 00?

Under the repeated application of the government and various protective measures, China's animation industry has been growing at a rate of more than 50% since 2007, and the output value has reached 47 billion by 20 10. Looking around, there is still only one memorable animation brand "Pleasant Goat" in the whole market. At this time, the animation session is in urgent need of a new product to shock the post-00 world, and shenzhen huaqiang Culture Group Co., Ltd. seized this rare opportunity and launched the work "Bears Come and Go", which successfully became popular in the domestic animation session.

Shang, senior vice president of the group, said, "The creation of the bear-infested brand is a link, but it is not achieved overnight. So far, it seems that we have all deducted. But we have also sunk for many years. "

The main plot of "Bears Come and Go" is that two bears and Logger Vick, a lumberjack, have different attitudes towards the forest, which leads to all kinds of funny confrontation stories, among which environmental awareness is introduced. This laid a solid foundation for the film's subsequent international distribution to achieve good results.

"Bear haunt" not only has a good reputation after 00, but also attracts urban white-collar workers, because "Bear haunt" has always shown two obvious characteristics in storytelling, that is, humor and grounding. In order to "ground", Xiong Er is designed as an image of Northeast dialect, and its lines are also very close to reality, which makes it easier to attract the audience's attention.