The strength contrast is wide, and "Jianghuai Volkswagen" is dead?
Volkswagen (Anhui) Co., Ltd., formerly known as Jianghuai Volkswagen Co., Ltd. (hereinafter referred to as "Jianghuai Volkswagen"), was established in 2065438+June 2007. Under the witness of People's Republic of China (PRC) Li Keqiang, Premier of the State Council of the People's Republic of China and German Chancellor Angela Merkel, Volkswagen and Anhui Jianghuai signed a joint venture agreement in Berlin, Germany, to jointly produce new energy vehicles. The term of the new joint venture is 25 years, and the shareholding ratio of both parties is 50%. At that time, Audi AG had 120 factories with more than 6 1000 employees. In 20 16, the global delivery was 1030000, while the sales volume of JAC in 20 16 was only 643000. No matter from the enterprise scale or their own strength, the two partners are obviously not at the same level, and the strength contrast is extremely wide, which has become the fundamental reason for the German Volkswagen to try to dominate the joint venture company in the future.
2065438+April 2008, the National Development and Reform Commission officially lifted the restriction on the ratio of foreign shares in new energy vehicles, clearing the policy obstacles for German Volkswagen to hold Jianghuai Volkswagen. In May this year, the two sides signed a new letter of intent for cooperation. Volkswagen will invest 65.438 billion euros to acquire 50% equity of Anhui Jianghuai Automobile Group Holding Co., Ltd., and at the same time increase its equity in Jianghuai Volkswagen, an electric vehicle joint venture company, to 75% in order to obtain the management right of the joint venture company. With the completion of investment delivery, the joint venture company officially changed its name to "Volkswagen? (Anhui) Co., Ltd., Jianghuai Volkswagen has thus become the shortest-lived joint venture so far.
R&D core competence becomes a constraint, and Jianghuai may become a foundry in the future.
On the day of the unveiling of Volkswagen (Anhui), the new manufacturing base started at the same time, and 202 1 will start the second phase of expansion, including the establishment of a battery workshop and a vehicle and parts inspection workshop. The pure electric vehicle factory has a complete scale, with a maximum annual output of 350,000 vehicles, which is expected to be completed by the end of 2022.
According to Volkswagen's plan, the future models of the manufacturing base will be built on Volkswagen's pure electric MEB platform, and the first model will be put into production in 2023. According to media speculation, after the high-end models of MEB platform are successively stationed in SAIC Volkswagen and FAW-Volkswagen, the first model is likely to be the low-end model of Volkswagen ID family, such as ID. 1. In the official release of Volkswagen, it is said that the new model will fully consider the preferences of young users, with avant-garde and unique design and strong visual impact. As an entry-level electric vehicle, the selling point of ID. 1 is quite consistent with the official description of the characteristics of the new car. Therefore, subject to the core R&D capabilities, Jianghuai will become a Volkswagen new energy vehicle foundry in the future. Although Volkswagen announced that it is expected that by 2025, the number of employees in Volkswagen (Anhui) R&D team will reach about 500. Before that, JAC can only do OEM work.
Get up early to catch a late episode, and Sihao brand moved to the fuel vehicle market.
During the three years from its establishment to its name change, JAC Volkswagen only launched one product-Sihao. E20X, it can also be seen that German Volkswagen was absent-minded before controlling Jianghuai Volkswagen. At the 20 18 Beijing Auto Show, JAC Volkswagen released the brand-new Sihao brand and its first model E20X. May? E20X officially went offline in Hefei factory. According to JAC Volkswagen official website, Shihao? E20X positioning pure electric A0 SUV, seat design, Volkswagen quality control, Jianghuai advanced new energy technology. The implication is that from R&D and design to the manufacture of this car, Volkswagen did not participate too much, just checking and testing quality control. Due to the lack of public participation and support, sihao? After several twists and turns, E20X was not officially launched until September 2065438+2009, which can be described as getting up early and catching up late. However, the subsidy price of/kloc-0.28 million yuan and the calibrated cruising range of 402 kilometers are not substantially competitive and have not brought any ripples to the market segment. Most consumers around me don't know this model.
Now with the German Volkswagen's shareholding in the joint venture and the change of the company name, Sihao? E20X faces the embarrassing situation of abandoned children. Sihao brand will return to JAC and become JAC passenger car brand. In the future, models including A5 in jiayue, X4 in jiayue and X7 in jiayue will be transferred to the brand of Sihao with the logo of Sihao. From the birth of JAC Volkswagen to the use of JAC passenger cars, from focusing on the new energy market to switching to the traditional fuel vehicle market, Sihao brand embodies the quiet change of the discourse rights of German Volkswagen and JAC, and also highlights the loss and helplessness of JAC.
Conclusion:
With the liberalization of the automobile stock ratio, the comprehensive lifting of the ban on the automobile industry in 2022 is approaching, and the joint venture model of automobile enterprises that used to be "big money" has ended. Without core competitiveness, it is difficult to gain a foothold in the market. For independent automobile brands, there is no shortcut at present. Only by improving R&D capability and manufacturing quality in a down-to-earth manner can we win opportunities. JAC Volkswagen's withdrawal from the rivers and lakes once again shows that time is running out for giving weak independent brands.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.