1. The basic information of the company includes the company's business scope, a brief history of the company's business development, management &; Shareholders of the company, main products of the company &; Basic information such as business, downstream customers and upstream suppliers (such as the company's business model, etc.). )
2. The present situation and development trend of the industry include the basic situation of the industry (introduction), the forecast of the market space of the industry, the barriers to entry and the development trend of the industry, etc. Growth rate, analysis of market competition pattern, description of basic market pattern &; Observe the situation and market behavior of major competitors and judge the trend of market competition pattern.
3. The company's present situation and development trend include the analysis of the company's competitiveness, the company's growth momentum and status, and the company's analysis and summary.
4. Financial analysis and comparison include percentage statement of income statement, balance sheet, operation and quality, financial comparison of comparable companies, and summary of basic business characteristics.
5. The preliminary value evaluation includes the judgment of high-value characteristics, the conformity of high-value characteristics and the logical summary of core investment.
6. Valuation evaluation includes qualitative analysis of premium and discount and quantitative analysis of valuation.
First, the securities investment analysis method
1. Basic analysis method: Basic analysis method, also known as fundamental analysis method, refers to an analysis method by which securities analysts analyze the basic elements that determine the value and price of securities, evaluate the investment value of securities, judge the reasonable price of securities and put forward corresponding investment suggestions according to the basic principles of economics, finance, financial management and investment science.
2. Technical analysis method: a method to analyze the future trend of securities prices only from the market behavior of securities. The changes in the market price, trading volume, price and quantity of securities and the time required to complete these changes are the most basic manifestations of market behavior. The technical analysis method directly selects the open market data, and uses charts and other methods to explain the market trend intuitively. However, it lacks a solid economic and financial theoretical foundation, and its judgment on the behavior pattern of securities prices is very arbitrary, which has been criticized by academic circles.
3. Quantitative analysis method: the method of using statistics, numerical simulation and other quantitative models to carry out related research on the securities market. The quantitative analysis methods mostly adopt complex mathematical models and computer numerical simulation, which can provide more detailed analysis conclusions. However, the quantitative analysis technology for users is demanding, which is not easy to be accepted by the general public.